SEO Manager (Hulu)
Postuler maintenant Postuler ultérieurement Job ID 10102396 Emplacement Santa Monica, Californie, États-Unis Entreprise Disney Entertainment Television Date de publication 08/10/2024Résumé du poste:
Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We are looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It's a mission that takes some serious smart, intense curiosity and determination to be the best. Come be part of the team that's powering play.
SUMMARY
Hulu’s Subscriber Growth team is seeking a Search Engine Optimization (SEO) Manager that sits at the intersection of Marketing and Product Management. As a Search Engine Optimization (SEO) Manager at Hulu, you will own Hulu’s SEO strategy and roadmap to maximize organic traffic growth for hulu.com landing pages and be responsible for KPIs around search ranking, traffic, and sign up performance. This position will work directly with the Marketing, Product and Engineering teams to define the SEO vision, advocate for and implement best practices, and highlight new opportunities for enhancements with Hulu’s changing content library, feature additions, and the broader evolving web landscape. The right person for this role must be a seasoned SEO strategist, have excellent technical and communication skills, and possess the ability to work with cross functional teams and external partners. You must also have a strong passion for data driven decisions and balance SEO needs with the broader business strategy and initiatives. If you are someone who enjoys working cross functionally, building new and impactful relationships, and are entrepreneurial and up for the challenge, then this is a great role for you.
WHAT YOU'LL DO
Be the subject matter expert and strategist for all things SEO on hulu.com (both web and mobile web platforms), with a focus on landing pages for subscriber acquisition.
Define our team's set of SEO best practices and socialize them across the business and technology teams. Embed SEO as standard operating procedure across Marketing campaigns and be the go-to person for putting these best practices into action.
Build a prioritized roadmap and backlog for technical SEO. Own the roadmap’s implementation and goals, and work alongside Product and Engineering to ship enhancements.
Increase quality organic traffic to the main site and editorial blog to drive awareness and new user acquisition using best-in-class strategy and executing on day-to-day optimization.
Evangelize and train developers and marketing partners on SEO best practices and operating principles.
Work with marketing and content teams across Disney to help maximize the visibility of key Hulu content in search engine ranking, both on hulu.com and other Disney websites.
Monitor and continually report on key ranking metrics and performance trends.
Track industry trends and key crawler updates from Google, Yahoo, and Bing to ensure Hulu stays ahead of industry changes.
Manage relationships with external partners to deliver on key projects related to content SEO, reporting and recommendations to Hulu.
WHAT TO BRING
6+ years of SEO experience within large enterprise required.
Proven track record of developing and driving SEO strategies for subscription-based businesses.
Expert at keyword research, analysis and benchmarking against other leading video providers.
Expert knowledge of Google Search Console and equivalent SEO systems.
Previous experience collaborating cross-functionally internally and with external partners to launch features in an agile environment.
Direct experience in detailed planning and prioritization of backlogs and road mapping feature requests.
High comfort level in analytics and generating actionable business insights from data trends.
Must live within a commute distance to Santa Monica, CA. Role requires someone onsite 4+ days a week.
NICE-TO-HAVES
Good understanding of the video streaming service industry and main players in this space.
Experience working within or closely with a marketing function
Experience optimizing cross-channel marketing efficiencies (SEM, Display, etc.)
EDUCATION
Bachelor's degree in a technical or business discipline, or equivalent experience.
The hiring range for this position in Santa Monica, CA is $91,900 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Entertainment Television:
Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Hulu, LLC , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.
Hulu, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.