Senior Manager, Hulu + Live TV Marketing (Hulu)
Postuler maintenant Postuler ultérieurement Job ID 10101924 Emplacement Santa Monica, Californie, États-Unis Entreprise Disney Entertainment Television Date de publication 27/09/2024Résumé du poste:
Hulu’s Marketing team is seeking a Senior Manager who will be an outstanding leader and addition to the team. You’ll be responsible for overseeing marketing strategy of the Hulu + Live TV product and leading key marketing campaigns that achieve brand, engagement, and acquisition goals. This role will manage a team focused on developing and executing marketing campaigns for our live TV and licensed content library. The role will require excellent leadership and communication skills, and a penchant for strategic and creative problem solving.
The ideal candidate is a big-picture strategic thinker who loves TV (sports and entertainment), has a great attitude, exemplary organization skills, and ability to effectively delegate projects and stay proactive. [Knowledge and passion for sports is a must.] Partner marketing skills and knowledge of working with media, creative, and content teams is desired.
In this role, you will work closely with many Hulu and The Walt Disney Company teams including Live TV content partnerships, media, creative, PR, CRM, social, subscriber acquisition, finance, and product. You’ll also build strong relationships and work with some of the most prominent external networks, studio partners, and sports leagues.
Responsibilities
Reporting into the VP of Brand Marketing, you will oversee the Hulu + Live TV marketing strategy that includes sports, news, and entertainment to ensure alignment with Hulu’s overall business objectives, goals and priorities.
Develop strategic marketing briefs and lead tentpole 360 campaigns and content tune-in campaigns focused on Hulu + Live TV.
Develop and execute marketing campaigns for Live Events on Hulu that include exclusive music festivals and other key events to drive earned media, engagement, and build brand love.
Partner closely with relevant teams for Add-On initiatives like Sports Add-On, ESPN+, and lead strategic plans for the Disney Bundle with Hulu + Live TV.
Support key network partner relationships and campaigns, driving acquisition and engagement goals that move the business forward.
Lead a team of marketers focused on driving awareness and engagement of Hulu’s Live TV content, while fostering career growth.
Oversee the Live TV marketing budget and generate detailed resource plans.
Work cross-functionally to achieve success, including collaborating with Live TV Content Partnerships, Product, Creative, Media, Social, CRM, Editorial, PR and more.
Report out the key learnings/insights of tentpole marketing initiatives to evolve and optimize for maximum success.
Basic Qualifications
7+ years of professional experience working in a fast-paced environment, media/TV company.
Experience leading numerous 360 marketing campaigns from strategy, creative execution to launch.
Ability to think big-picture and work with all levels of an organization to drive clarity on campaign goals, and short term/long term strategy.
Excellent communication skills and excels at partner management.
Ability to lead a team, empower others and get results through motivation of others.
Strong attention to detail and ability to switch between creative projects and analytical/technical projects with ease.
Preferred Qualifications
Experience and knowledge of the sports landscape strongly preferred.
The hiring range for this position in Santa Monica, CA is $123,000 to $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Entertainment Television:
Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Hulu, LLC , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.
Hulu, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.