Content Marketing Analytics Analyst
Postuler maintenant Postuler ultérieurement Job ID 10112428 Emplacement Santa Monica, Californie, États-Unis Entreprise Disney Direct to Consumer Date de publication 26/02/2025Résumé du poste:
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
Summary
Hulu’s Marketing Planning & Analysis (MP&A) team is seeking a Content Marketing Analytics Analyst who will be an outstanding addition. As an Analyst on the MP&A team, you will apply data and analytics to tackle our biggest challenges in Content Marketing. This will entail leading Content Marketing Analytics focused on providing insights and strategic recommendations in support of Content Marketing initiatives, and ensuring high business value in the analysis you provide. You will promote the use of data and analytics as a critical value driver and source of competitive advantage within Marketing and across our organization. The right person for this role has experience applying advanced analytics and insights to inform strategy, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.
What you’ll do
Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
Produce advanced audience analyses using online and offline data and tools like SQL to support Content Marketing across Original and Licensed Marketing
Conduct multivariate analysis related to acquisition, retention, and engagement to identify tactics that drive successful campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility
Anticipate analytical needs of the Content Marketing, design diagnostic solutions and collaborate with Data teams to deliver data products and insight
Design, develop and maintain title level reports and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on regular basis
Develop analyses using various statistical methods (Regression, clustering, A/B testing etc.) while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting
What to bring
3+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives
Minimum Bachelor’s degree in Statistics, Economics, Business or related degree. Graduate degree preferred.
Competent with data analysis and applying data to drive decision-making, specifically related to marketing effectiveness
Experience collective, validating, and analyzing data. Must be able to manipulate data, develop visualizations, triangulate and summarize results
Understanding of ETL concepts including data integration pipelines, staging tables, incremental loading, data quality and business logic
Experience with the following tools/languages: SQL, Looker, Excel, PowerPoint, Tableau (or other BI/data viz tools)
Experience manipulating and analyzing massive data sets
Ability to tell a story with data both verbally and visually
The hiring range for this position in California is $95,300.00-$127,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Direct to Consumer:
L’équipe « Direct to Consumer » de Disney supervise les activités de streaming Hulu et Disney+ au sein de Disney Entertainment, en aidant à apporter les meilleures histoires de The Walt Disney Company aux fans et aux familles partout dans le monde.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Hulu, LLC , qui fait partie d’une entreprise que nous appelons Disney Direct to Consumer.
Hulu, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.