Senior Data Analyst
Postuler maintenant Postuler ultérieurement Job ID 10121019 Emplacement New York, New York, États-Unis / Santa Monica, Californie, États-Unis Entreprise Disney Direct to Consumer Date de publication 22/05/2025Résumé du poste:
The Marketing Analytics team is seeking a Senior Data Analyst to support our core marketing measurement and experimentation needs. The Senior Analyst will collaborate closely with Hulu Marketing, external partners (Google, Meta, etc.), and Data Science teams. Their focus will be on developing best measurement practices and key business insights to propel Hulu’s growth. The ideal candidate will have a deep understanding of each step in the consumer marketing journey, digital and linear media landscapes, and a passion for streaming.
Responsibilities
Create, deliver and continuously improve our business measurement solutions, with a focus on experimentation, helping design and execute incrementality tests with media partners (Google, Meta, Snap, etc.) as well as support landing page and sign-up flow testing.
Partner closely with business stakeholders to identify and unlock opportunities for future growth and operational efficiencies
Use internal and external analytics tools, SQL, and scripting languages to access and analyze multivariate data; a bonus if familiar with causal inference packages
Analyze and report key data quality health KPIs through regular metric monitoring and revise dynamically as datasets and critical systems expand
Analyze subscriber behavioral data to identify patterns and communicate a common understanding of how people are interacting with the platform and content
Build easy to understand presentations, spreadsheets, dashboards, and visualizations that create a data-driven narrative for Strategic Planning and Marketing stakeholders
Provide ongoing reporting and analysis to inform and support business, product and marketing decisions
Basic Qualifications
BA or BS in Business, Math/Statistics, Economics, CS, Engineering, or related
5+ years of hands-on analytical work experience with SQL
Expertise manipulating large data sets, interpreting data trends and leveraging disparate data sources and tools
Experience with creating, executing, and analyzing AB/multivariate test constructs in order to test stakeholder hypotheses
Strong analytical skills with the ability to apply business strategy to data analysis and recommendations, ability to prioritize different objectives in a dynamic environment
Strong experience in documenting the data requirements, data strategy, data rules (standardization, cleanse, and validation) of any initiative, with an ability to troubleshoot issues and offer remedies
Strong communication skills to explain data trends and anomalies, develop data visualizations and reporting to drive key messaging and recommendations using tools such as Tableau
Preferred Qualifications
Experience in the streaming media industry or other subscription-based service
Experience in the technology industry, knowledge of data products
Experience writing, managing and deploying Python code
Familiarity with data platforms and applications such as Databricks, Datorama, Snowflake, Redshift, Airflow, Tableau, Airtable
Additional Information
#DISNEYTECH
The hiring range for this position in Nw York is $120,300 - $161,300 per year and in Los Angeles is $114,900 - $154,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Informations Supplémentaires:
DISNEYTECHSur Disney Direct to Consumer:
L’équipe « Direct to Consumer » de Disney supervise les activités de streaming Hulu et Disney+ au sein de Disney Entertainment, en aidant à apporter les meilleures histoires de The Walt Disney Company aux fans et aux familles partout dans le monde.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Hulu, LLC , qui fait partie d’une entreprise que nous appelons Disney Direct to Consumer.
Hulu, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.