Addressable Account Manager

About the Role & Team

In this role, you will be partnered with one or more Account Executives who sell media space across Disney’s multitude of digital properties. Assigned campaigns could be direct, programmatic or a combination of both. The primary responsibilities for the Account Manager are to ensure proper campaign implementation, provide thoughtful optimization recommendations to aid campaign performance and delivery, and provide best-in-class customer service to our top-tier customer accounts. The right person for this role obsesses over details, thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact, thinks strategically, jumps at the opportunity to take on new challenges, and fosters client loyalty through superior client service.

If you are someone who meets this description, then this is a great role for you.

What You Will Do

• Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms.

• Ensure accurate campaign set-up on ad server/SSPs.

• Partner with various internal and external campaign stakeholders to ensure the successful execution of direct and programmatic campaigns.

• Assist clients with Direct, PMP, and/or Programmatic Guaranteed set-up.

• Secure campaign assets and drive creative kick-off calls.

• Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs.

• Manage campaign implementation, including the trafficking of video/display assets and ad tags.

• Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation. 

• Leveraging automation to expedite accuracy and delivery where possible

• Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues 

• Test video/display assets across OTT, mobile, and desktop.

• Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights.

• Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty.

• Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats.

• Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem.

• Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns.

• On-call support may be required for after-hours client-related emergencies.

Required Qualifications & Skills 

• Minimum of 2 years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company, with a strong emphasis in client-facing positions, digital and online media experience preferred.

• Digital ad trafficking experience in programmatic/direct/both.

• Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID.

• Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.

• Professional written/verbal communication skills, both internally and externally with customers. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships.

• Quick learner and detail-oriented; strategic thinking, analytical, and problem-solving skills.

• Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders.

• Expertly proficient with Microsoft Excel and PowerPoint; able to quickly learn and grow new productivity software application tools.

• Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required.

Preferred Qualifications 

• Bachelor’s degree with a focus in media, advertising, or other meaningful experience.

• Strong interest in the digital media, advertising, and emerging technology industries

• Love and comfort with all things tech, including understanding of consumer websites, mobile/tablet devices, over-the-top and connected TV platforms, industry ad servers, and custom ad products

• Working familiarity with a broad range of business functional disciplines, including ad sales, creative services production, revenue operations, inventory planning, yield optimization, and marketing.

• Knowledgeable about industry ad categories, various modes of online ad sales channels, and the ability to translate those customer requirements into technical/operational solutions.

• Familiar with technical troubleshooting tools

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