Associate Manager, Sports Marketing
Postuler maintenant Postuler ultérieurement Job ID 10156659 Emplacement New York, New York, États-Unis Entreprise ESPN Date de publication 13/08/2026Résumé du poste:
The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including NFL, NBA, College Football, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.
The Associate Manager, Sports Marketing is part of the NFL brand team, which supports NFL Network, NFL Draft, Monday Night Football, SB LXI, and all other NFL priorities across the company, based in New York, NY. This position will focus on development and execution of marketing strategies and multi-platform promotional plans for the NFL Network and NFL on ESPN in addition to providing overall support for the NFL team. The position reports to the Assoc Director, Sports Marketing – NFL. This role is based in New York, NY.
Responsibilities:
- Supports the development of promotional plans for the NFL Network and contributes to the strategy of the property.
- Works with various internal stakeholders including ESPN Programming, Production, Media, Social Media, Sales, Affiliate Marketing, Research and Corporate Communications.
- Establishes strong and collaborative relationships with key external partners including the NFL
- Implements new fan and consumer insights, translate these insights into key brand and innovation initiatives.
- Drives the day-to-day creative development process with internal and external creative partners to deliver world-class creative across the entire media-mix.
- Drives development of insight-driven marketing briefs to internal and external partners in support of brand initiatives and priority programming.
- Aligns plans and initiatives via weekly planning meetings with cross functional teams (Media, Social Media, Programming, Production, Affiliate).
- Updates budget for NFL Network portfolio.
- Supports marketing activations and fan experiences.
Required Qualifications:
- Minimum 2 years of related marketing/advertising experience required.
- Understanding of marketing fundamentals, including strategic and creative development, creative evaluation, and budget management.
- Previous experience in brand management. Skills in brand positioning and a passion for Marketing Strategy and Advertising, including live shoot production experience.
- Strong creative instincts. Experience working with internal and external creative partners.
- Strong base of marketing analytics, financial acumen and understanding of Consumer & Market insights.
- A healthy appreciation of the role sports plays in popular culture, especially music.
- Effective time management and organizational skills.
- Ability to prioritize and multi-task on a high-profile, high-volume portfolio.
- Ability to work in a fast-paced environment. Holds self and others accountable for creative and executional excellence.
- Strong work ethic. Must be self-motivated, detail oriented and take initiative to get the job done. Problem-solver.
- Excellent written and verbal communication skills.
- Embraces and passionate about social media. Knowledge and understanding of all social media platforms.
- Knowledge of and interest in the evolving media landscape and media consumption habits.
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
Required Education:
- Bachelor’s degree or equivalent in Marketing, Business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $75,500.00 to $101,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur ESPN:
Travailler à ESPN est une expérience incomparable. En effet, nous trouvons toujours de nouvelles façons d’interagir avec les fans, quelle que soit la manière et le lieu où ils se connectent avec le sport. Chaque jour, nous faisons ce que personne n’a fait auparavant, et ce dans une culture dynamique où nous prenons des risques et nous surpassons continuellement. Lorsque vous disposez des toutes dernières technologies, d’idées révolutionnaires et de talents de classe mondiale dans votre équipe, chaque jour est extraordinaire.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à ESPN Sales & Marketing, Inc. , qui fait partie d’une entreprise que nous appelons ESPN.
ESPN Sales & Marketing, Inc. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.