Bundle Growth Senior Manager
Postuler maintenant Postuler ultérieurement Job ID 10155493 Emplacement New York, New York, États-Unis Entreprise ESPN Date de publication 15/07/2026Résumé du poste:
The Bundle Growth Senior Manager will lead the strategic development and cross-functional activation of bundle and add-on offerings across the customer journey, with an initial focus on the integration of NFL Network / NFL+ Premium and its role within broader DTC bundle offerings, including ESPN Unlimited and other key subscriber products.
This role will be responsible for defining the marketing strategies on bundles and add-ons and work cross-functionally on how that is expressed across core customer touchpoints — including marketing front doors, landing pages, CRM, and sport-specific marketing integrations. The role will serve as a critical connective point between subscriber strategy, marketing strategy, CRM, and partner teams, ensuring that high-value properties and offers are translated into compelling, coordinated, and scalable consumer experiences.
ESPN is seeking a highly skilled and experienced Bundle Growth Sr. Manager to oversee and lead NFL bundle and add-on specific marketing efforts. This role is critical in ensuring DTC success for bundle and add-on GTMs, with a specific focus on NFL expansion (NFL+ Premium Bundle, NFL Network) and works closely with our NFL Marketing team on development and execution of marketing strategies and driving business results. This role reports to the Senior Director, DTC Marketing. This role is based in New York, NY.
Responsibilities:
- Lead the marketing strategies of bundle and add-on positioning across ESPN DTC products and customer experiences
- Define how key bundle components — including sports properties, premium add-ons, and partner offerings — are integrated into the overall subscriber value proposition
- Build scalable frameworks for how bundles and add-ons are marketed across acquisition, engagement, retention, and win back efforts
- Ensure bundle strategy is informed by subscriber strategy, business priorities, and evolving consumer value drivers
- Develop the marketing strategy for how bundles and add-ons are communicated across channels and touchpoints
- Partners closely with Media on the media/audience prioritization strategy for on and off ESPN platform
- Serve as a strategic partner for the integration of NFL-related offerings into the broader bundle ecosystem
- Work closely with NFL marketing team and related internal stakeholders to define how NFL Network / NFL+ Premium should show up within bundle strategy, customer messaging
- Ensure individual sports integrations support both immediate campaign opportunities and longer-term acquisition and retention strategies
Required Qualifications:
- Minimum 6 years of experience in marketing, specifically subscription marketing, marketing strategy, or related disciplines
- Minimum 2 years of experience in DTC marketing
- Experience leading cross-functional strategic initiatives that span multiple channels, stakeholders, and business priorities
- Strong understanding of subscription businesses, DTC models, lifecycle marketing, and customer journeys
- Experience developing messaging, positioning, and go-to-market strategy for complex consumer offerings
- Proven ability to influence senior stakeholders and drive alignment across teams without direct reporting authority
- Strong strategic thinking paired with executional orientation and attention to detail
Preferred Experience:
- Experience in media, streaming, sports, entertainment, or subscription-based consumer businesses
- Familiarity with bundle strategy, add-on packaging, or multi-product subscriber experiences
- Experience partnering with creative, CRM, and media teams to drive full-funnel performance
- Experience working with sports properties, content partners, or highly matrixed organizations
Required Education:
- Bachelor’s degree or equivalent in Marketing, Digital Media, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $121,000.00 to $162,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur ESPN:
Travailler à ESPN est une expérience incomparable. En effet, nous trouvons toujours de nouvelles façons d’interagir avec les fans, quelle que soit la manière et le lieu où ils se connectent avec le sport. Chaque jour, nous faisons ce que personne n’a fait auparavant, et ce dans une culture dynamique où nous prenons des risques et nous surpassons continuellement. Lorsque vous disposez des toutes dernières technologies, d’idées révolutionnaires et de talents de classe mondiale dans votre équipe, chaque jour est extraordinaire.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à ESPN Sales & Marketing, Inc. , qui fait partie d’une entreprise que nous appelons ESPN.
ESPN Sales & Marketing, Inc. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.