Senior Marketing Executive (Social, Through the Line)
Postuler maintenant Postuler ultérieurement Job ID 10102789 Emplacement Lantau Island, Hong Kong Entreprise Hong Kong Disneyland Resort Date de publication 02/10/2024Résumé du poste:
Reporting to Manager, Marketing, the candidate will work closely with Associate Manager, Marketing, Local Activation Team. This Senior Marketing Executive will be responsible for developing, implementing, and reporting marketing activation initiatives focusing on Hong Kong market.
He or she will assist the team to plan and execute both campaign-based and always-on projects primarily on social media platforms such as Facebook, Instagram and YouTube. Other regional social platform experience will be a bonus including but not limited to Tik Tok, Douyin, Wechat, Red etc.
He/She will also work closely with different internal and external stakeholders on implementation and execution of integrated marketing communication plan and materials with the objective of delivering strategic communication platform, creative assets for through-the-line campaign (included by not limited to ATL, BTL, digital, social, event, CRM) efficiently, ensuring quality in deliverables and alignment with the overall strategy.
Job Responsibilities:
Activation plan implementation with agencies management
- Fully understanding the business and market needs and developing and executing comprehensive social media strategies to enhance brand and campaign awareness and engagement.
- Manage and curate content across all social media platforms, ensuring alignment with brand voice and messaging
- Being an active and fast learner to adapt the brand guideline and apply to the content and assets.
- Briefing and managing agencies and vendors and making the social plan and activations come to life
- Working closely among marketing teams and different LOBs with strong communication skills
- Monitoring the performance of social channels and sharing the latest trends and news with the team
Extensive creative services provision
- Liaising with local Hong Kong market team on creative needs and to identify advertising requirements.
- Briefing internal creative team/external agencies and closely working with them on the execution of the creative plan/material requisition and to ensure all materials are delivered with quality and on time.
- Presenting creative work to local market team to obtain approval from them and respective executives.
- Liaising with, and acting as the link between, local Hong Kong market team and internal creative team/ agencies by maintaining regular contact to ensure that communication flows effectively.
- Monitoring and reviewing the effectiveness of creative campaign.
Communication materials consistency
- Act as brand guardian to non-marketing business units to ensure all communication materials carries consistent Disney style and within brand guidelines.
Requirements:
- Bachelor’s degree in communication, marketing management or relevant disciplines
- Min. of 4 years of working experience in developing content and managing social media campaigns, with experience in China as a plus
- Solid knowledge in content creation, assessment development with analytical sense to evaluate campaign effectiveness
- Independent and high organizational skills to work under fast-paced environments to deliver high quality work
- Strong collaboration and interpersonal skills with excellent story-telling and presentation skills
- Fluent in both written and spoken Chinese and English
HKProfessional #LI-AI1
Sur Hong Kong Disneyland Resort:
Le Hong Kong Disneyland Resort offre des expériences Disney inoubliables et culturellement exclusives aux visiteurs de tous âges et de tous horizons. Rempli de vos histoires et personnages Disney préférés, le Hong Kong Disneyland Resort offre à ses clients la possibilité de découvrir huit contrées qui abritent des attractions et divertissements primés et uniques en leur genre. Terminez votre aventure par un séjour dans l’un des luxueux hôtels Disney du complexe. Et la magie ne s’arrête pas là : en tant que membre dévoué de la communauté locale profondément soucieux du bien-être sociétal, le Hong Kong Disneyland Resort fait rayonner sa magie à travers ses programmes de service communautaire qui aident les familles dans le besoin, stimulent la créativité chez les enfants et leurs familles, encouragent la protection de l’environnement, et promeuvent une vie plus saine.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à HK International Theme Parks Limited , qui fait partie d’une entreprise que nous appelons Hong Kong Disneyland Resort.