Senior Digital Marketing Analyst (National Geographic)
Postuler maintenant Postuler ultérieurement Job ID 10100131 Emplacement Washington, District de Columbia, États-Unis Entreprise Disney Entertainment Television Date de publication 20/09/2024Résumé du poste:
National Geographic seeks a proactive and business-savvy Senior Digital Marketing Analyst to conduct data analysis for teams across the organization, providing actionable insights around digital marketing efforts. This role will work independently and with minimal supervision, to provide reporting, analysis and strategic recommendations around National Geographic’s lead generation, subscription acquisition, digital advertising and retention efforts across email, social, web and other channels.
The ideal candidate will have experience with most of these channels and be highly-skilled in turning raw data into stories about the consumer journey, proactively suggesting optimization tactics for future campaigns. They will not only provide reports but also strive to understand the “why” behind performance.
They will have experience communicating data – including at the executive level – and interpersonal skills that inspire and build trust to nurture working relationships across the broader team. Additionally, they should be an independent problem-solver with the initiative to pursue self-education of new tools and datasets.
Responsibilities
Lead conversations with stakeholders across departments, including Marketing, Editorial, Digital and Tech, to understand KPIs and recommend corresponding measurement plans.
Translate business questions into analytical methodologies.
Utilize statistical methods and data mining techniques to identify patterns and trends in data.
Track and report against performance of Nat Geo’s DTC subscription business including all digital and mobile marketing efforts around lead generation, subscription acquisition and customer engagement/retention.
Design, build and maintain reports, dashboards and analyses that are distributed to stakeholders and leadership on regular cadence (weekly, monthly).
Work with marketing stakeholders to ensure proper tracking and attribution on all tests and campaigns.
Act as a subject matter expert on data analysis, providing guidance and support to other teams as needed.
Basic Qualifications
5+ years of experience in digital marketing or digital analytics.
Ability to analyze both structured and unstructured data from a variety of sources and turn them into insights.
Experience leading data projects around digital marketing channels such as email, display, affiliate, search, social and mobile.
Advanced knowledge of various digital measurement tools (Adobe Analytics), paid media interfaces (Facebook Business Manager), and social data/listening platforms (Emplifi, Quid).
Ability to translate, communicate, and visualize metrics into a digestible format for all levels of understanding.
Knowledge of digital marketing acquisition, conversion and customer retention metrics and best practices.
Basic understanding of analytics capture methods, such as tracking pixels, parameters and tag managers.
Proficiency in Excel and PowerPoint.
Highly organized and able to prioritize multiple demands in a fast-paced environment.
Ability to work well in a cross-functional team.
Demonstrated experience utilizing strong presentation skills.
Preferred Qualifications
Knowledge of Tableau, Domo or other data visualization and dashboarding tools.
Interest or some experience in digital media or online publishing.
Exposure to data APIs, SQL databases, and programming languages (e.g. Python).
Preferred Education
Master’s degree or higher in a related field, such as marketing/business (MBA) or data science.
The hiring range for this position in Washington, D.C. is $92,800 to $124,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Entertainment Television:
Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à National Geographic Partners PAY SVC , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.
National Geographic Partners PAY SVC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.