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Digital Editorial Director, National Geographic

Postuler maintenant Postuler ultérieurement Job ID 10090292 Emplacement Washington, District de Columbia, États-Unis Entreprise Disney Entertainment Television Date de publication 23/05/2024

Résumé du poste:

National Geographic is looking for a Digital Editorial Director (DED)! We are looking for a leader that can manage and execute National Geographic’s visually rich and scientifically sourced digital storytelling! This important role leads a team of editors making data-informed content decisions that drive results by creating relevant, timely, and conversation-worthy content with a National Geographic lens.

This leader will spearhead content creation from planning through publication, approving content targeted for platform-specific audiences that meet acquisition goals. They will set the standards for content that drive results across all editorial teams by being selective about story assignments, intentional with story structure, and creative with irresistibly click-worthy headlines. The DED should have a keen understanding for how content is consumed on different digital platforms, and specifically how it should be optimized for Search, Social and subscription wins.

While the DED will be expected to guide and influence editors across the entire editorial operation to adhere to digital best practices, the leader will also collaborate on publishing priorities in support of the National Geographic Society, National Geographic Channel, and The Walt Disney Company at large.

What You Will Do:

  • Manage digital content team, which requires hiring, coaching, and performance management
  • Regularly align on content and promotion strategies with the Executive Editor of Digital, which often includes collaboration with teams across the company
  • Run regular digital editorial pitch meetings throughout the week, leading the conversation and making decisions on which stories to pursue, which stories to not pursue, and which pitches to continue to research and shape
  • Approve, reframe or kill story pitches that surface and need decision making outside of regularly scheduled meetings
  • Decide paywall status and weekly publishing cadence, identifying which stories align with each of our KPIs as well as what topic areas to experiment with
  • Instruct and set expectations for story framing and story length, regularly using data and experimentation to test new concepts and formats
  • Reactively and proactively advise on headlines and help editors craft compelling headlines, testing them as needed
  • Work with the digital photo manager, graphics team, and the manager of interactive storytelling, to plan for and publish highly engaging content and new storytelling formats
  • Attend weekly leadership meeting to report on what upcoming content has potential for synergy support from PR and Marketing teams, while contributing to the larger conversation about overall business objectives
  • Meet with PR and Marketing teams regularly to strategize creative solutions to reshape print-first stories so they have high consumer impact and support overall company needs
  • Identify digital-first story packages that can be published across platforms and have the potential to be franchised
  • Work closely with the Director of Integrated Storytelling to conceptualize digital content for synergy priority needs, including those of National Geographic Channel and National Geographic Society
  • Report on daily trends, whether it’d be a topic in the news, on Search, on Social, or otherwise in the zeitgeist, executing our digital publishing strategically
  • Collaborating with the Digital Engagement Team, build and oversee the editorial Search strategy, from tools to use, tactics to deploy and content to prioritize
  • Regularly collaborate with the Social team on digital content ideation. The director will decide what content to pursue for timely publishing, and along with managers, assign that content. They will also ideate and execute on bigger digital projects in alignment with the Social team
  • Hold monthly data meetings with the editorial team to report on the previous month’s performance, including strategies to continue, topics to continue pursuing, areas to pull back on, and what to experiment with in the month(s) ahead
  • Meet weekly with direct reports to provide a constant feedback loop on their performance and their teams’ output and performance
  • Regularly jump in to help with text editing as needed

Required Qualifications & Skills

  • 8 plus years of editorial experience in digital publishing, including management and supervisory responsibility
  • A strong background in writing, editing, and digital operations, with a broad knowledge of search engine optimization, are musts
  • Be a future-forward digital manager, have superior conceptual editing skills and be a big-picture digital strategist using data-driving tools
  • Lead conversations and evolve story ideas out of brainstorm sessions
  • Ability to write digitally optimized headlines and text
  • Highly developed ability to recognize and create story ideas, including ideas with major visual and multimedia components
  • Unflappability and a cheerful attitude under publishing pressures
  • Ability to work cooperatively with a variety of personalities

Preferred Qualifications

  • A keen sense of the competitive media landscape, tried tactics and industry trends
  • The ability to help with recruiting and retaining talent
  • An understanding of priorities and demands of a large umbrella company, such as The Walt Disney Company
  • The patience to work effectively with many different divisions as well as those outside of National Geographic.


Bachelor’s degree with concentrated studies in journalism, digital media or communication

Sur Disney Entertainment Television:

Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.

Sur The Walt Disney Company:

The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à National Geographic Partners PAY SVC , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.

National Geographic Partners PAY SVC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour l’emploi sans considération de race, de couleur, de religion, de sexe, d’origine nationale, d’orientation sexuelle, d’identité sexuelle, de handicap ou de statut d’ancien combattant protégé. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.

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