Customer Retention Manager
Postuler maintenant Postuler ultérieurement Job ID 10132746 Emplacement Varsovie, Pologne Entreprise The Walt Disney Company (EMEA) Date de publication 13/10/2025Résumé du poste:
About the Role & Team
We’re looking for a skilled CRM Manager to lead retention, engagement, and product initiatives with a focus on localization and alignment with local campaigns, markets level needs and legal regulations. Join our team to make a meaningful impact in the CEE region!
What You Will Do
Optimize KPIs: Enhance retention metrics (churn, cancellations, streaming hours, frequency, volume) by aligning strategies with local market needs and ensuring product consistency.
Localize Customer Journeys: Adapt and optimize customer journeys, triggered messaging, and campaigns (email, push, in-app, web) to reflect local preferences, compliance, and winback strategies.
Guide Campaign Execution: Oversee localized campaign calendars, collaborating with agencies and freelancers to align creative, copy, and design with regional requirements.
Analyze & Share Insights: Use cancellation and campaign data to identify churn drivers, measure effectiveness, and share best practices tailored to local markets.
Monitor Trends: Track competitor activity and industry trends to inform localized retention strategies compliant with CEE regulations.
Collaborate Across Teams: Partner with local and regional teams to align initiatives with local needs, ensuring agile, compliant, and timely delivery.
Required Qualifications & Skills
Strong professional experience: Successful track record in retention, engagement, or product management, ideally within a SVOD or other subscription business.
Strategic Approach: Proven ability to tailor CRM strategies to diverse market needs while ensuring compliance with local laws and regulations.
Analytical Expertise: Strong skills in analyzing campaign and retention data to drive actionable, market-specific insights.
Cross-Functional Collaboration: Experience working with diverse teams and external partners to deliver high-impact, localized initiatives.
Languages: Fluency in Polish and English (written and spoken).
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
Sur The Walt Disney Company (EMEA):
Disney EMEA vise à stimuler la croissance, l’innovation et l’affinité avec la marque dans un ensemble extrêmement diversifié de pays avec une équipe de plus de 6 000 employés opérant sur 59 marchés avec des bureaux dans 29 pays.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company Polska Sp.z o.o. , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (EMEA).