Manager/Senior Manager, Franchise Management, Taiwan
Postuler maintenant Postuler ultérieurement Job ID 10125861 Emplacement Taipei City, Taiwan / New Taipei, Taiwan Entreprise The Walt Disney Company (APAC) Date de publication 14/07/2025Résumé du poste:
Principal Responsibilities
This role, Franchise Marketing Manager/Senior Manager, is an integral part of the Integrated Marketing team responsible for driving awareness and build affinity for our brands and IPs (Disney, Pixar, Marvel, Star Wars, National Geographic). Principal responsibilities include (1) managing local brand campaigns (2) manage events such as concerts/exhibitions; (3) work closely with regional and U.S on brand campaigns (4) partnerships with stakeholders (internally with various Lines of business and externally with agencies and partners), (5) assist in the execution of brand and annual CSR studies (6) act as brand guideline keepers and trainers and (7) To support various administrative functions related to smooth and efficient operation of Franchise unit such as managing social handles.
Responsibilities
Local Brand Campaigns
Disney Franchise team is proud to have created numerous never-been-done-before, high profile, high impact campaigns by creatively working with third parties.
Co-create, develop, and manage brand building campaigns that are innovative, impactful, and most importantly, locally relevant. Excellent project management and communication skills are critical for this task. Examples of previous campaigns include NatGeo Run, New Taipei City Xmas event, Penghu international Fireworks Festival etc.
Concerts and Exhibitions
Support partners and agencies while they bring in Disney musicals and concerts to Taiwan. Seeks ways to amplify awareness and drive ticket sales for these performances.
Social media management
Manage our main official social channels - Disney TW FB/IG. Through highly curated content, the aim is to engage fans with contents they seek and desire; deliver top quality content which align with our brands, and ultimately boost brand affinity and expand fan base.
Brand/Character Research Study
Support the annual Character/Brand Equity Study.
Stakeholder management
Connect and build relationship with both internal and external stakeholders to facilitate smooth progress of all Franchise projects and maximize benefits for all.
Qualifications
We seek a self-motivated candidate with at least 6~8 years of marketing experience in a multi-national organization
Experiences working with media and event agencies
Experience in managing social platforms (FG/IG or others).
Experience showing ability to see a campaign from start to end, working with local and regional stakeholders.
Experience managing budget, including budget planning, tracking, and reporting
Able to work with agencies to pitch ideas/event proposals to outside parties
Able to work independently.
Excellent collaborative, teamwork and interpersonal skills, Creative and innovative, Excellent communication and presentation skills.
Fluent in both Chinese and English (comfortable in communicating in both writing & speaking a must).
Sur The Walt Disney Company (APAC):
Depuis plus de 70 ans, The Walt Disney Company divertit les consommateurs d’Asie-Pacifique et enrichit la vie des gens. Les consommateurs d’aujourd’hui peuvent découvrir de nouvelles expériences de marque de nombreuses façons et sur de nombreux marchés, de l’Australie, de la Nouvelle-Zélande, de la Chine continentale, du Japon, de la Corée et de l’Asie du Sud-Est.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company (Taiwan) Ltd. , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (APAC).