Assistant Manager, Integrated Marketing (6-month contract)
Postuler maintenant Postuler ultérieurement Job ID 10105553 Emplacement Taipei City, Taiwan / New Taipei, Taiwan Entreprise The Walt Disney Company (APAC) Date de publication 13/11/2024Résumé du poste:
The Assistant Manager, Integrated Marketing, is an integral part of the Integrated Marketing team responsible for:
(1) Disney+ Brand building
(2) Driving DTC title performance
(3) Synergize by working closely with cross-company business units.
Principal responsibilities include managing local campaigns and events; partnerships with stakeholders (internally with various Lines of business and externally with agencies and partners), assisting in the execution of brand and title campaigns, and supporting various administrative functions related to the smooth and efficient operation of the Integrated Marketing team.
Responsibilities
- Translate business objectives into strong and engaging Brand and Title campaigns. Constantly monitor brand and title performance for the immediate responsive plan.
- Manage overall given A&P and optimize budget allocation, media plans, and daily adjustments based on performance and market trends.
- Work with agencies and vendors to craft and execute marketing strategies, initiatives, and touchpoints including but not limited to media, outdoor, digital, PR, social, and WOM marketing while continuously optimizing media spend and approach.
- Work closely with internal key stakeholders (Partnership, Programming, Finance, APAC Regional and U.S. Teams, etc.) and cross-functional business units (Growth Team, Consumer Products, Studio, Content Sales) to ensure smooth information exchange and communication.
- Analyze, interpret, and utilize both 1st party and 3rd party data including business, market, and consumer trends to craft sound strategy.
- Assists in consumer research when needed.
- Translate and localize creative materials when needed.
- Pitch to new partners and execute promotion campaigns; seek Sponsorship.
Qualifications / Experience
- Minimum 4~5 years of experience in marketing with strong knowledge in both traditional and digital media. Preferably in a multi-national company.
- Solid experience in working with media, PR, event, and digital agencies.
- Extensive knowledge of streaming and entertainment industries (Korean content is a plus) is preferred.
- Strong analytical skills. Driven with strong capability in translating data into business opportunities.
- Understand and experience in managing social platforms (YT/FB/IG or others).
- Experience in project management, able to implement a campaign from start to end while maintaining a healthy pace with high work standards.
- • Self-motivated and is able to function independently. Fast in action and sensitive to market trends and dynamics.
Sur The Walt Disney Company (APAC):
Depuis plus de 70 ans, The Walt Disney Company divertit les consommateurs d’Asie-Pacifique et enrichit la vie des gens. Les consommateurs d’aujourd’hui peuvent découvrir de nouvelles expériences de marque de nombreuses façons et sur de nombreux marchés, de l’Australie, de la Nouvelle-Zélande, de la Chine continentale, du Japon, de la Corée et de l’Asie du Sud-Est.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company (Taiwan) Ltd. , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (APAC).