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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Insights Analyst - Sports

Postuler maintenant Postuler ultérieurement Identifiant de l’offre d’emploi 747445BR Emplacement Singapour Singapour; , Singapour Entreprise Media Networks Date de publication 17/06/2020

Résumé du poste:

POSITION SUMMARY

This position is responsible for collecting and analysing Sports audience data across our digital destinations and TV platforms and deliver insights that will help drive product and content marketing strategy.

You will be proactive in your approach to understanding audience and consumer behaviour within the brand, and pro-active with business solutions off the back of the newly found research / data.

Success in this role will stem from your technical capability within audience research analysis and insights; your ability to be a confident communicator with developed presentation skills; and a desire to influence key stakeholders by telling the research and audience story.



















Responsabilités:

KEY RESPONSIBILITIES
  • Provide analyses which promotes a clear understanding of viewers and the SE Asia market-place especially for our Sports business
  • Lead the design & presentation of daily, weekly, monthly or quarterly channels programming / digital reports as required.
  • Develop a clear understanding of advertising prospects, their environments, trends and opportunities.
  • Instigate, develop and provide insights of viewership trends to assist in decisions including ad revenue tracking, audience and revenue flow, and client profiting
  • Develop and provide research that informs of programme / channel performance and strengths, assisting in promoting programme and channel successes
  • Provide analysis which promotes a clear understanding of online users and performance of segment/programme websites
  • Provide analysis which contributes to specific reporting requirements, e.g. signature content, branded content, important events, competitive monitoring
  • Proactively seeks to inform and educate on relevant emerging trends and competitive action/developments
  • Provide relevant and insightful information flows into the Television, Marketing, and Digital Media areas as required.

Qualifications Nécessaires:

KEY SKILLS REQUIRED
  • Working knowledge of social media analytics
  • Strong sports knowledge
  • Understanding of trends in user and audience data developments
  • Proficiency in Excel and PowerPoint, including charting
  • Advanced Microsoft skills with the demonstrated ability to run complex formulas and macros

EDUCATION (OR EQUIVALENT) AND WORK EXPERIENCE
  • A minimum 5 to 7 years’ research experience in the entertainment and media space
  • A passion for the television / digital and media industry
  • University degree ideally in Communications, Economics, Business or Marketing.
  • Demonstrated strong written communication skills (written and verbal presentations) as well as strong organizational skills.
  • Proven ability to communicate project results in a clear and concise manner
  • Detail-oriented with the ability to handle conflict, priorities and deadlines.
  • Independent thinker who can take on a project from beginning to end with minimal

#LI-DNI

Sur Media Networks:

Le segment Media Networks comprend des réseaux de télévision câblée et de diffusion, des opérations de production télévisée et de distribution télévisée, de la publication, des chaînes de télévision domestiques, des entreprises numériques et des réseaux et stations de radio.

Sur The Walt Disney Company:

The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à The Walt Disney Company (Southeast Asia) Pte. Limited , qui fait partie du secteur d’activité que nous appelons Media Networks.

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