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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Disney+, Director - Retention & Lifecycle (SEA) - 8 months Contract

Postuler maintenant Postuler ultérieurement Employés 21CF courants et travailleurs indépendants/entrepreneurs posent leur candidature ici Identifiant de l’offre d’emploi 762656BR Emplacement Singapour Singapour; , Singapour Entreprise Direct-to-Consumer and International Date de publication 07/09/2020

Résumé du poste:

This role is a 8 months maternity cover and based in Singapore and responsible for Southeast Asia (SEA) markets.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

This role leads the Retention & Lifecycle team in Southeast Asia (SEA) and is responsible for utilising technology, data and customer insights to drive customer engagement and retention strategies to deliver against business critical KPIs of acquisition, retention and customer lifetime value for Disney+.

The primary task for this role is to identify key customer groups and individuals in the various stages of the Disney+ journey, validate their needs and recommend, test, analyse and optimize targeted and creative tactics to deepen their engagement with Disney+. This role will also play a leadership role in the regional performance marketing team, and utilize deep technical understanding to support SEA’s lifecycle operations.

Responsabilités:

  • Lead and drive lifecycle and performance marketing strategy locally in alignment with regional strategy
  • Implement strategic plans to ambitiously grow regional customer acquisition and engagement
  • Provide input into regional strategy for customer onboarding, content and features engagement
  • Ensure effective management and delivery of cross-territory, localised campaign plans
  • Manage regional test, measure, learn plans (across territory, life stages and cohorts)
  • Deliver and optimise regional KPIs
  • Champion new customer engagement techniques / approaches
  • Provide ongoing interface with global product teams (on tools, customer feedback channels)
  • Manage process for regional campaigns with central lifecycle and performance marketing team
  • Provide local customer base management tracking and growth
  • Manage customer readiness for new launch
  • Work with creative teams to define creative concepts and brief build of creative assets
  • Evaluate performance and develop recommendations at a customer and campaign level.
  • Maximise XLOB synergies for existing customers

Qualifications Nécessaires:

  • A Bachelor’s Degree in the relevant field, MBA/advance degree preferred with 15+ years of experience
  • At least 5 years of relevant experience in a Performance Marketing role, preferably within a digital business
  • Strong knowledge of subscription services and its competitive landscape
  • Strong understanding of media and content landscape
  • Strong track record of delivering highly successful and innovative products with a large-scale customer base
  • Expertise in CRM systems & processes e.g. Salesforce and scripting languages
  • Customer lifecycle / engagement experience in a subscription business
  • Experience delivering multiple campaigns across multi-channels
  • Results-focused with extensive experience in test and learn at a customer and campaign level
  • Good organisational skills and ability to prioritise workload to meet competing deadlines
  • Excellent communication and presentation skills
  • Strong analytical and numerical skills
  • Meticulous and commitment to accuracy
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

    Sur Direct-to-Consumer and International:

    Fondé sur les agences médias internationales et l’éventail de services de streaming de Disney, la division Direct-to-Consumer and International associe harmonieusement technologie de pointe, contenus et plateformes de distribution pour consolider l’empreinte mondiale de Disney et offrir des expériences de divertissement très personnalisées de classe internationale aux consommateurs du monde entier. Cette division est en charge des produits et services s’adressant directement aux consommateurs à l’échelle mondiale, dont le service de sport en streaming ESPN+, programmé en partenariat avec ESPN ; le service bientôt disponible de streaming de la marque Disney s’adressant directement aux consommateurs ; et Hulu dont Disney détient des parts. Partie intégrante de la division Direct-to-Consumer and International, Disney Streaming Services est à l’origine du développement des plateformes de streaming ESPN+ et de marque Disney, et supervise l’ensemble des technologies et des produits numériques destinés aux consommateurs à l’échelle de l’entreprise.

    Sur The Walt Disney Company:

    The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

    Le poste est rattaché à The Walt Disney Company (Southeast Asia) Pte. Limited , qui fait partie du secteur d’activité que nous appelons Direct-to-Consumer and International.

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