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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Disney+, Senior Manager - Growth & Acquisition (SEA)

Postuler maintenant Postuler ultérieurement Employés 21CF courants et travailleurs indépendants/entrepreneurs posent leur candidature ici Identifiant de l’offre d’emploi 762655BR Emplacement Singapour Singapour; , Singapour Entreprise Direct-to-Consumer and International Date de publication 22/06/2020

Résumé du poste:

This role is based in Singapore and responsible for Southeast Asia (SEA) markets.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Growth and Acquisition Senior Manager is responsible for providing expertise and strategic direction in the areas of media strategy, media planning and media buying for Disney streaming services in Southeast Asia (SEA), delivering best in class media plans to support local brand and acquisition marketing campaigns. This performance marketing role has significant opportunities to deliver bottom-line impact and growth. The successful candidate will collaborate closely with the brand marketing, social media, customer lifecycle and partnership teams as well as the wider marketing teams across the company for maximum impact. He/she will also be the local expert in providing insights on media publishers and platforms.

This role will be instrumental in driving subscriber acquisition efforts for Disney’s streaming service in SEA markets, ensuring bought subscriber targets are delivered. The role will be the local expert and lead in providing market intel and looking at best opportunities and execution of campaigns as well as ensuring best possible messaging and delivery of localised assets.

Responsabilités:

  • Responsible for acquiring and growing subscribers organically; Manage digital campaigns, from ideation to media planning to optimization and performance analysis
  • Identify source of growth, profitability and efficiencies in current or new areas through strategic thinking and creative analytics
  • Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
  • Daily check of campaigns and performance in Demand Side Platforms /Fulfilled by Merchant & Analytics & Data Management Platform & Integral Ad Science & Dashboard
  • Stand by for adjusting campaigns in DSPs / FBM
  • Provide local Benchmarks analysis on best performing ads and competitor activity
  • Drive digital marketing efficiencies and reach through continuous localized communication testing (a/b), innovation using different platforms and new products ats
  • Responsible for local adjustments and optimizations in creative (language at etc.)
  • Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimize measurement metrics
  • Deliver most effective Cost of Acquisition (CPA) and expected Subscriber Volume
  • Manage agencies to executive a best in class subscriber acquisition activity
  • Work with Global Team on Paid Media, Programmatic Display and Search

Qualifications Nécessaires:

  • A Bachelor’s Degree, with 10+ years of relevant experience in Digital or Performance Marketing role
  • Experience in handling large scale campaign planning, optimization for both performance and brand impact
  • Strong knowledge of subscription services and its competitive landscape
  • Strong understanding of media and content landscape
  • Experienced working with creative teams to develop concepts and bring messaging to life
  • Local language essential and awareness of local trends / preferences
  • Good understanding and working knowledge of MS Excel, Google analytics, tableau experience preferred
  • Exposure to working with key campaign management tools and platforms (Google Adwords, Bing Ads, Facebook Ads Manager, etc.)
  • Understanding of market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results
#LI-DNI

    Sur Direct-to-Consumer and International:

    Fondé sur les agences médias internationales et l’éventail de services de streaming de Disney, la division Direct-to-Consumer and International associe harmonieusement technologie de pointe, contenus et plateformes de distribution pour consolider l’empreinte mondiale de Disney et offrir des expériences de divertissement très personnalisées de classe internationale aux consommateurs du monde entier. Cette division est en charge des produits et services s’adressant directement aux consommateurs à l’échelle mondiale, dont le service de sport en streaming ESPN+, programmé en partenariat avec ESPN ; le service bientôt disponible de streaming de la marque Disney s’adressant directement aux consommateurs ; et Hulu dont Disney détient des parts. Partie intégrante de la division Direct-to-Consumer and International, Disney Streaming Services est à l’origine du développement des plateformes de streaming ESPN+ et de marque Disney, et supervise l’ensemble des technologies et des produits numériques destinés aux consommateurs à l’échelle de l’entreprise.

    Sur The Walt Disney Company:

    The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

    Le poste est rattaché à The Walt Disney Company (Southeast Asia) Pte. Limited , qui fait partie du secteur d’activité que nous appelons Direct-to-Consumer and International.

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