Senior Manager, Local Content Marketing and Publicity

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

About the Role & Team:

The Senior Manager, Local Content Marketing & Publicity is responsible for developing and driving regional content marketing and publicity strategies for Korean and Japanese Disney+ Original titles, building content awareness and audience demand beyond their home markets.

This role works closely with originating markets, regional and global teams, and cross-functional stakeholders to identify international marketing opportunities, align campaign priorities, and support effective campaign execution across markets.

What You Will Do:

• Develop and drive regional content marketing and publicity strategies for Korean and Japanese Disney+ Original titles, building awareness and audience demand beyond each title's home market.
• Partner closely with originating market teams to develop integrated marketing and publicity campaigns that highlight each title's appeal and relevance to international audiences.
• Identify priority markets and international marketing opportunities for each title, driving alignment and securing campaign support from teams across APAC, the US, EMEA, and Latin America.
• Serve as the central point of contact for international markets, coordinating marketing and publicity requests, campaign requirements, timelines, and asset delivery to support effective campaign execution.
• Collaborate with local Content Marketing, Creative, Publicity, and Studio teams to develop compelling campaign materials, key messaging, and promotional assets, ensuring timely localization across markets.
• Coordinate international publicity opportunities, including talent access, media interviews, press materials, talent tours, and cross-market promotional activities in partnership with local teams and external agencies.
• Build and maintain effective relationships with regional and global stakeholders, driving alignment on campaign priorities and supporting cross-market collaboration and execution.
• Track and evaluate marketing and publicity campaign performance, sharing audience insights, key learnings, and best practices across markets to strengthen future international campaigns for APAC local content.
• Provide strategic recommendations on international content positioning, audience engagement, and marketing opportunities to maximize the reach and impact of APAC local content.
• Collaborate closely with APAC and global partners while reporting to the Executive Director, APAC Local Content Marketing, Brand, Franchise & Publicity, ensuring alignment with broader business objectives and regional content priorities.

Required Qualifications & Skills: 

·       Bachelor's degree in Marketing, Communications, Media, Business, or a related field.

·       10+ years of experience in content marketing, entertainment marketing, publicity, or related fields.

·       Experience developing and executing integrated content marketing and/or publicity strategies for film, television, streaming, or other entertainment content.

·       Understanding of the Korean and Japanese entertainment landscape, including content trends, audience preferences, and international market opportunities.

·       Ability to develop marketing strategies that position content effectively and engage audiences across different markets.

·       Experience working cross-functionally with marketing, publicity, creative, content, or other business teams to develop and execute campaigns.

·       Stakeholder management and influencing skills, with the ability to build relationships, drive alignment, and collaborate effectively across teams.

·       Experience coordinating marketing campaigns, promotional materials, creative assets, or publicity activities involving multiple stakeholders.

·       Ability to interpret campaign performance and audience insights and translate findings into actionable marketing recommendations.

·       Strategic thinking, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

·       Fluency in Korean and English, with excellent written and verbal communication skills.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

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