Executive Director, Integrated Marketing
Postuler maintenant Postuler ultérieurement Job ID 10087141 Emplacement Séoul, Corée du Sud Entreprise The Walt Disney Company (APAC) Date de publication 15/04/2024Résumé du poste:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with a rich history spanning nearly a century. From beloved animated classics to groundbreaking live-action films, iconic theme parks, immersive experiences, and leading-edge digital content, Disney continues to entertain and inspire audiences around the world.
Position Overview
We are seeking a dynamic and strategic Executive Director of Integrated Marketing to lead our marketing efforts specifically in the Korea market. This position will play a pivotal role in shaping our brand identity, driving audience engagement, and supporting business growth through integrated marketing initiatives.
Responsibilities
- Lead a high-performing marketing team responsible for Disney’s Brand (Disney/Pixar, Marvel, Star Wars and National Geographic) & Franchise marketing, digital marketing, and global & local content marketing, fostering a culture of creativity, collaboration, and excellence.
- Develop and execute an integrated marketing strategy and drive brand awareness, engagement and loyalty across multiple channels.
- Drive brand development and positioning strategies to reinforce Disney's storytelling, creativity, and innovation, while adapting to changing consumer preferences and market dynamics.
- Oversee the development and execution of strategic marketing campaigns and initiatives across traditional and digital channels, including social media, experiential marketing, and influencer partnerships, to drive audience engagement and loyalty.
- Collaborate closely with business unit leaders, content creators, and distribution partners to align marketing efforts with strategic priorities and revenue objectives.
- Champion the use of data-driven insights and analytics to measure the effectiveness of marketing programs, optimize resource allocation, and drive continuous improvement in marketing performance.
- Represent Disney at industry events, conferences, and partnerships, to enhance brand visibility, forge strategic alliances, and drive thought leadership within the local entertainment industry.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- 15+ years of senior-level experience in marketing roles, with a proven track record of driving strategic marketing initiatives and delivering measurable results in the entertainment, media, or consumer products industries.
- Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals in a dynamic and fast-paced environment.
- Excellent communication in both Korean and English.
- Interpersonal skills with the ability to articulate a compelling vision, build consensus, and influence key stakeholders at all levels of the organization.
- Strategic thinker with a deep understanding of brand management, storytelling, and consumer engagement, combined with a passion for Disney's unique heritage and creative legacy.
- Proven ability to navigate complex organizational structures, forge strategic partnerships, and drive collaboration across diverse business units and geographies.
- Experience working in global markets and a strong understanding of equity and including is highly desirable.
Sur The Walt Disney Company (APAC):
Depuis plus de 70 ans, The Walt Disney Company divertit les consommateurs d’Asie-Pacifique et enrichit la vie des gens. Les consommateurs d’aujourd’hui peuvent découvrir de nouvelles expériences de marque de nombreuses façons et sur de nombreux marchés, de l’Australie, de la Nouvelle-Zélande, de la Chine continentale, du Japon, de la Corée et de l’Asie du Sud-Est.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company (Korea), LLC , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (APAC).