Associate Manager, Affiliate Marketing

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Responsibilities:

• Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via the affiliate marketing program for Disney+ in APAC (KR, JP, TW, SG)
• Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, brand-to-brand partnerships, and creators/influencers
• Support execution of acquisition-oriented performance influencer campaigns in KR, including by drafting creative briefs, prospecting and curating influencer talent, negotiating rates and closing talent contracts, and managing all asset approvals with international stakeholders
• Responsible for the collection, storage, and distribution of marketing assets such as branded materials and influencer assets across multiple databases.
• Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable
• Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts
• Drive sign-ups through highly coordinated B2B partnerships, including via structuring and building business cases around offer-based campaigns
• Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend
• Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
• Own direct relationship with top affiliate partners and external vendors/agencies
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
• Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content

Basic Qualifications:

• 3+ years of digital marketing experience
• Strong knowledge of the affiliate and partner marketing space in APAC (KR, JP, TW, SG) and how to optimize partnerships to drive performance across various affiliate models
• Business English proficient, and fluency in Korean
• Experience working on global brands and with local affiliate partners
• Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
• Excellent Excel and PowerPoint skills
• Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of driving projects from start to finish
• Strong partner or client management skills
• Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
• Works well with ambiguity and demonstrates flexibility in fast-paced, dynamic environments.
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Strong attention to detail
• Sense of humor and desire to have fun!

Preferred Qualifications:

• Business Japanese proficiency preferred, but not required

Additional Information:

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.