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Associate Brand Marketing Manager - Disney+, NatGeo & Corp Social

Postuler maintenant Postuler ultérieurement Job ID 10121290 Emplacement Séoul, Corée du Sud Entreprise The Walt Disney Company (APAC) Date de publication 09/05/2025

Résumé du poste:

Associate Brand Marketing Manager – Disney+, Nat Geo & Corp Social

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

About the Role & Team:

At The Walt Disney Company Korea, storytelling is at the heart of everything we do. We seek an experienced and dynamic Associate Marketing Manager to drive the strategic brand management of Disney+, National Geographic, and Corporate Social channels.

You will play a critical role in reinforcing Disney+‘s brand positioning, enhancing Nat Geo’s resonance, and leading corporate social media activities – ensuring brand love, consumer engagement, and business growth.

This position sits within the Brand & Franchise Marketing team, collaborating closely with two other Associate Brand Managers (Marvel/20th Century and Disney/Pixar/Lucas), as well as with media, content marketing, and corporate communications teams.

We are looking for a strategic yet creative brand marketer with operational excellence who can bring critical thinking, data-driven insights, and a high degree of stakeholder management.

What You Will Do:

  • Brand Strategy & Execution: Develop and implement the annual brand strategy and marketing plans for Disney+, Nat Geo, and Corporate Social, aligning with company priorities. Manage brand performance across awareness, familiarity, affinity, and engagement KPIs.
  • Disney+ Brand Stewardship: Lead Disney+ brand building efforts, partnering closely with content marketing teams to ensure differentiated brand positioning in Korea. Initiate and manage branded content projects that elevate the Disney+ brand identity.
  • Social Media Leadership: Oversee the strategy and execution for owned social channels (Disney Korea, Disney+ Korea, Marvel Korea, 20th Century Korea, National Geographic Korea, Star Wars Korea), including content ideation, calendar management, social listening, community management, and risk mitigation.
  • Stakeholder Collaboration: Lead cross-functional collaboration across internal teams (APAC, Headquarters, and Korea local teams) and external partners. Serve as the brand marketing voice across content, media planning, strategy, and corporate communication teams.
  • Data-driven Insights: Drive brand health tracking, analyze consumer and market research, extract actionable implications, and incorporate findings into strategies and campaigns.
  • Creative Excellence: Develop strategic creative briefs and manage agency partners to deliver breakthrough, consumer-relevant brand communications.
  • Agency Management: Manage AOR and social agencies to ensure best-in-class campaign development and execution.
  • Internal Synergy: Provide thought leadership, knowledge sharing, and strategic partnership within the Brand & Franchise team to inspire and elevate team performance.

Required Qualifications & Skills: 

  • 8+ years of progressive marketing experience in FMCG, tech, or entertainment industries.
  • Strong strategic thought leadership grounded in critical thinking, data analysis, and business acumen.
  • Proven excellence in holistic brand management: from insight mining, strategy development, audience targeting, campaign briefing, to execution and agency management.
  • Experience managing social media platforms and developing social-first campaigns.
  • Highly skilled in stakeholder management, with a collaborative, persuasive, and proactive communication style.
  • Creativity balanced with operational rigor: ability to deliver fresh, innovative ideas while ensuring flawless execution.
  • Excellent verbal and written communication skills in both Korean and English.
  • Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.



Sur The Walt Disney Company (APAC):

Depuis plus de 70 ans, The Walt Disney Company divertit les consommateurs d’Asie-Pacifique et enrichit la vie des gens. Les consommateurs d’aujourd’hui peuvent découvrir de nouvelles expériences de marque de nombreuses façons et sur de nombreux marchés, de l’Australie, de la Nouvelle-Zélande, de la Chine continentale, du Japon, de la Corée et de l’Asie du Sud-Est.

Sur The Walt Disney Company:

The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à The Walt Disney Company (Korea), LLC , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (APAC).

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