Sr. Manager, Marketing DTC

Sr Manager Marketing DTC

Be part of the story

BUILD SOMETHING BIGGER THAN YOURSELF 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?: 

The Sr Marketing Manager Star+ will be responsible for developing and executing the brand marketing strategy and campaigns to drive subscriber acquisition and retention. This role requires a creative, strategic, and results-driven individual capable of working effectively with both internal and external teams to support business objectives and strengthen brand presence. Strong skills in media campaigns, creative and media briefings, and the ability to adapt quickly to a dynamic and fast-paced environment are essential.

The Supervisor Marketing will be responsible for: 

• Develop the medium- and long-term strategic planning for the Star+ brand, defining priorities and growth levers, considering business objectives and the competitive landscape, with a consumer-centric focus.
• Create relevant storytelling for local audiences to build brand connection and increase consumer relevance through creative and effective plans.
• Align strategy and communication with partner areas (Social, PR, Lifecycle, DAX, Digital Media, Integrated Media, LOP, Sports Marketing, Creative, Partners, CX, Content Strategy, Content XP), ensuring effective execution of marketing campaigns.
• Monitor and control the effectiveness of the platform’s key KPIs, maintaining communication with partner areas to drive continuous process improvement.
• Ensure and identify internal synergy opportunities with the aforementioned partner areas to leverage business opportunities and efficiencies.
• Develop and retain internal talent that contributes to a positive work environment aligned with the company culture.
• Lead the innovation agenda in communication and creative solutions, focusing on building awareness of the platform and its content.
• Manage and monitor budget and resources for plan execution and liaise with partner areas (Finance & Regional) to align reporting and controls.

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What we need from you to be part of this story:

• At least 5 years of experience in direct-to-consumer (D2C). Preferred Industries: Media & Entertainment, Consumer Goods, Communication & Advertising and Technology.
• Advanced proficiency in English (both written and spoken) and Spanish (intermediate is a plus)
• Leadership experience managing teams and handling marketing budgets.
• Creative, strategic, and goal-oriented with a passion for storytelling.
• Strong consultative and persuasive skills, with the ability to influence decisions.
• Strong adaptability and ability to thrive in a fast-paced, results-oriented environment.
• Proven experience in developing creative and media briefs that lead to successful campaigns: Strong background in running media campaigns, especially in dynamic, fast-moving environments. Track record of launching and sustaining global brands, content, or franchises.
• Ability to work effectively across a matrixed organization with multiple stakeholders.
• Ability to work independently and manage complex tasks with competing priorities.
• Strong resilience and ability to thrive under pressure, maintaining quality while juggling multiple initiatives: Ability to manage high volumes of tasks and shift focus quickly to meet evolving priorities.
• Hands-on experience in marketing movies and episodic content, preferably with a major TV studio, broadcaster, or SVOD service.
• Advanced skills in PowerPoint, Keynote, and Excel

​Additional Information: 

At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney