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Senior Manager, Business Analytics

Postuler maintenant Postuler ultérieurement Job ID 10087908 Emplacement Santa Monica, Californie, États-Unis / New York, New York, États-Unis Entreprise Disney Advertising Date de publication 23/05/2024

Résumé du poste:

The Senior Business Analytics Manager role is responsible to deliver analytics and business insights to facilitate incremental advertising revenue for Disney’s portfolio of brands across all linear and digital ad formats for ABC, Hulu, ESPN, FX, National Geographic, Freeform, Disney Channel, among others within Disney Entertainment Television (DET).

Job Summary:

The Senior Business Analytics Manager will lead the employment of the financial planning and analysis process to promote the best short-term and long-term business decisions, while driving improvement in areas like: project support, revenue forecasting, budgeting, ROI optimization, business planning, reporting & analytics, development and measurement of KPIs, and consulting with business leaders.

A strong problem-solver, this role is expected to leverage both quantitative and qualitative methods to enable fact-based decisions to effectively drive and manage the business.  A key partner to the executive leadership team, this role will be an integral collaborator with the Finance, HR, Operations and Revenue and Yield Management teams to identify and develop key business drivers tied primarily to metrics, reporting dashboards and analytical insights.  As a trusted advisor, he or she will routinely work with sales leaders and key partners to enable good decision-making by understanding their business, highlighting risk/opportunities via analytics, and guide processes (e.g., goal setting, annual planning, etc.).  Expect to routinely lead ad hoc projects that define the health of the total portfolio for Broadcast, Cable, and Sports (including Long Range Planning, Annual Operating Plan, market analyses, insights creation, etc.)

Successful candidates have a commitment toward action, have exceptional partnership and communication skills and know how to balance getting the details right while still moving fast.  He or she is expected to balance finance with strategy & planning and is not afraid to ask difficult questions and seek the answers for them. 

Responsibilities and Duties of the Role:

  • Function as SME for the financial performance of overall portfolio and raise the bar in how we track, analyze, report, forecast, and optimize customer revenue; help drive the rhythm of the business by participating in target setting and attainment.
  • Develop financial analysis to size opportunities & risks, ID key growth metrics, monitor trends & variances to our forecast and work with business owners to surface opportunities to drive incremental growth.
  • Serve as sparring partner to our decision-makers across the different regions & functions (Finance, Revenue and Yield Mgmt., HR, etc.)
  • Employ analytics into clear and compelling recommendations that allow for actionable decisions to decision-makers and executive management.
  • Conduct in-depth analyses of linear & digital datasets and develop top-level insights to share across internal teams.

Required Education, Experience/Skills/Training:

  • Statistics, general business or related Bachelors degree AND 7+ years of post-graduate experience in sales analytics, business analytics, or related field, preferably in the advertising industry.
  • Master’s degree or MBA preferred
  • Excellent communication, presentation, and storytelling skills with the ability to influence and persuade senior leadership and stakeholders.
  • Strong analytical, problem-solving, and critical thinking skills, with the ability to synthesize complex data and provide actionable insights and recommendations.
  • Adept technical/functional experience in Excel, BI Tool(s), and SQL.
  • Experience and familiarity with statistical methods and data tools (R, Python, SQL) that can be used to conduct statistical analyses.
  • Data processing and experience with data visualization and summary tools (Looker, PowerBI, Tableau) considered a plus.
  • Exposure to major linear and digital TV measurement reporting services (e.g. Comscore,, Nielsen and VideoAmp, etc.).
  • Ability to navigate a highly complex, matrixed, organization.
  • Ability to execute fact-based analysis to drive insight into action; translates data into powerful stories via advanced PowerPoint skills.
  • Ability to act as a change agent and challenge the status quo; enable others to innovate.
  • Able to work comfortably & confidently under pressure and aggressive deadlines.
  • Is able to build relationships with and influence colleagues and functions (particularly those outside the candidate’s organization) to meet target delivery dates.
  • High level of integrity and dedication; sees failure as a necessary step for future improvement.
  • Passion for diversity, equity, and inclusion.


The hiring range for this position in New York, NY is $152,000 - $209,000 per year and in Santa Monica, CA is $148,700 - $199,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Sur Disney Advertising:

Disney Advertising est responsable des ventes publicitaires et du marketing intégré pour les offres de divertissement et de sport de The Walt Disney Company par le biais d’activités de streaming linéaires, numériques, sociales, audio et prises en charge par la publicité. Cela inclut ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu et ses huit stations locales détenues par ABC.

Sur The Walt Disney Company:

The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à Disney Advertising Sales, LLC , qui fait partie d’une entreprise que nous appelons Disney Advertising.

Disney Advertising Sales, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour l’emploi sans considération de race, de couleur, de religion, de sexe, d’origine nationale, d’orientation sexuelle, d’identité sexuelle, de handicap ou de statut d’ancien combattant protégé. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.

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