Manager, Data Activation
Postuler maintenant Postuler ultérieurement Job ID 10121869 Emplacement Santa Monica, Californie, États-Unis Entreprise Disney Advertising Date de publication 22/05/2025Résumé du poste:
Supporting the Disney Advertising organization within Entertainment and Sports, the Audience Modeling and Data Science team are subject matter experts in each of the following areas:
- Creating and optimizing audience segmentation models that enable us to reach specific audiences based on brand affinities, app behavior, and video viewership among other things
- Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
- Analyzing the performance of audiences in real-world campaigns and optimizing audience usage and composition
Job Summary:
We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join the Audience Modeling and Data Science team as a Manager, Data Activation. In this role, you will be responsible for coordinating between the Audience Modeling and Data Science team and various Disney Advertising teams, developing strategic sales related data plans across platforms. You will have a strong knowledge of the media landscape across social, digital, and linear with a deep understanding of how data can be leveraged to drive better results through improved ad targeting.
Responsibilities and Duties of the Role:
- Lead and develop a team of Data Activation Analysts
- Work closely with teams from ad solutions, ad sales research, data platform, and client & brand solutions to ensure best in class innovative opportunities are brought to our agency and client partners
- Present capabilities and campaign insights to both external and internal partners
- Develop actionable campaign strategies on behalf of the sales team and clients
- Communicate directly with internal stakeholders as well as advertisers regarding campaign goals, planning, and define KPIs for success
- Communicate market and client needs based on campaign performance, client feedback, and industry trends to the rest of the Audience Model and Data Science team in order to drive the conception and prioritization of data capabilities, while balancing overall revenue driving opportunities.
- Help drive monetization of data capabilities to support revenue goals and objectives
- Provide education and sales support on Audience Modeling and Data Science data capabilities to help grow and diversify revenue
- Develop case studies from prior campaigns to share with internal partners and inform future campaigns
- Assist with creation of decks and other promotional materials
Required Education, Experience/Skills/Training:
- B.A./B.S. in a quantitative field of study
- 5+ years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech
- 2+ years of experience mentoring analysts, on-boarding new team members, or leading a team
- Excel at juggling multiple projects, staying organized and prioritizing deadlines
- Seasoned in managing timelines, delivery, dependencies, communication across teams
- Great communication and teamwork skills
- Knowledge of Salesforce DMP, Adobe Audience Manager, Oracle BlueKai or other DMPs a plus
- Experience with data onboarding a plus
- Self-motivated with the ability to work independently
#DisneyAdvertising
The hiring range for this position is $113,800 - $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Advertising:
Disney Advertising est responsable des ventes publicitaires et du marketing intégré pour les offres de divertissement et de sport de The Walt Disney Company par le biais d’activités de streaming linéaires, numériques, sociales, audio et prises en charge par la publicité. Cela inclut ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu et ses huit stations locales détenues par ABC.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Advertising Sales, LLC , qui fait partie d’une entreprise que nous appelons Disney Advertising.
Disney Advertising Sales, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.