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Director, Marketing Reporting & Analysis

Postuler maintenant Postuler ultérieurement Job ID 10107306 Emplacement Santa Monica, Californie, États-Unis Entreprise Disney Entertainment Television Date de publication 17/12/2024

Résumé du poste:

Disney Entertainment Television’s Strategy team is looking for an innovative and strategic leader to fill the role of Executive Director, Marketing Reporting & Analysis. This individual will lead the charge on shaping and driving marketing reporting and analysis efforts across all DET brands, including ABC, ABC News, Disney Branded Television, Hulu Originals, Freeform, National Geographic, and Onyx. The Executive Director will provide key insights, strategic recommendations, and actionable reporting that directly influence DET's marketing strategies and decision-making at both domestic and international levels.

This role demands a visionary leader who can bridge high-level strategic thinking with detailed analysis, ensuring that marketing efforts are backed by data-driven insights and focused on measurable outcomes. The Executive Director will also collaborate cross-functionally with key stakeholders from departments like Content Marketing Planning & Analytics, Media, Social, and Content Programming, ensuring that marketing performance is closely tied to business goals, subscriber acquisition, and audience engagement.

The ideal candidate will be skilled at driving complex projects, building frameworks that solve marketing challenges, and managing strategic relationships with VPs, SVPs, and EVPs. This role will oversee the Senior Manager, Marketing Reporting & Analytics, ensuring that the team delivers consistently high-quality, actionable insights.

Responsibilities:

  • Lead Strategic Analysis and Reporting: Spearhead strategic reporting and analysis initiatives for DET brands (ABC, Hulu, National Geographic, etc.), focusing on delivering data-driven insights to optimize marketing strategies, tactics, and ROI.

  • Collaborate with Senior Leaders: Engage with Marketing leadership (VPs, SVPs, EVPs) to define reporting needs, scope projects, and oversee the execution of strategic marketing analyses that influence both domestic and international campaigns.

  • Framework and Database Development: Create and refine reporting frameworks and processes, including database development, that drive consistency in how performance metrics are set, measured, and reported across all DET brands and Direct-to-Consumer efforts.

  • Strategic Decision-Making Support: Deliver actionable insights through in-depth analysis of title- and genre-level performance, brand-specific reports, and overall marketing effectiveness. Make data consumable for executives and operationally relevant for teams.

  • Cross-Functional Partnership: Liaise with cross-functional teams such as Marketing Analytics, Advanced Analytics, and Content Planning & Analysis to drive a holistic view of performance across all DET marketing activities.

  • Present Insights and Recommendations: Clearly articulate results and strategic recommendations to stakeholders at various levels, using visual storytelling and data interpretation to inform business strategies.

  • Mentor and Manage: Lead and mentor the Senior Manager, ensuring the team meets high standards for reporting and analysis, and continues to drive innovation and efficiency.

Qualifications:

  • Minimum of 10 years of experience in strategy, analysis, or a related field (e.g., consulting, investment banking), with proven experience in reporting and performance analysis.

  • Bachelor's degree in a business-related field (e.g., Marketing, Business, Economics, etc.); a master’s degree is preferred.

  • Strong ability to influence decision-making at senior levels through the use of data-driven insights, analysis, and strategic recommendations.

  • A proactive, innovative, and solutions-oriented mindset, with a passion for solving complex business problems.

  • Excellent communication skills with the ability to present data and insights in a clear, concise manner to various stakeholders.

  • Ability to balance big-picture strategic thinking with precise attention to detail.

  • Experience working across large organizations and managing cross-functional relationships to deliver high-impact results.

  • Demonstrated ability to handle multiple projects simultaneously while driving them to successful completion.

Nice-to-Haves:

  • Deep knowledge of the video streaming landscape and experience working in media and entertainment.

  • Advanced proficiency in tools like Tableau, Looker, or SQL for data analysis and reporting.


The hiring range for this position in Santa Monica, CA is $111,000 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.


Sur Disney Entertainment Television:

Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.

Sur The Walt Disney Company:

The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à Hulu Enterprises, LLC , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.

Hulu Enterprises, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.

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