Brand Insights Manager
Postuler maintenant Postuler ultérieurement Job ID 10140982 Emplacement Santa Monica, Californie, États-Unis Entreprise Disney Direct to Consumer Date de publication 13/02/2026Résumé du poste:
Hulu’s Insights team is seeking a Brand Insights Manager to support research initiatives across Hulu’s Brand, Customers, Campaigns, and the broader streaming industry. In this role, you will design and execute research, analyze data, and translate findings into strategies that guide decision-making for Hulu and the wider DTC (Direct-to-Consumer) business. The ideal candidate is an analytical storyteller - skilled at elevating the consumer voice, balancing strategic thinking with hands-on execution, and thriving in a highly fast-paced, collaborative environment.
This role is office-based in our Santa Monica office.
WHAT YOU WILL DO
Brand Strategy & Measurement
- Manage key processes in support of Brand Health Tracking for Hulu.
- Contribute to brand marketing initiative research projects, including the various Bundle packages and ad hoc campaign strategy
Collaborate Across Teams
- Partner with Hulu Marketing, Strategic Planning & Operations, and Content Partnerships, as well as partners across TWDC to define research goals and strategies.
- Manage relationships with internal stakeholders, agencies, and external research partners.
- Serve as a trusted advisor, ensuring insights directly inform strategic and operational decisions
Insights & Analysis
- Design, execute, and analyze qualitative and quantitative research projects.
- Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives.
- Identify trends in consumer behavior, campaign performance, and market dynamics to shape business and marketing priorities.
- Develop reports and presentations that clearly communicate insights and actionable recommendations.
Stay Ahead of the Industry Trends
- Monitor developments in streaming, advertising, consumer research, and media.
- Introduce fresh perspectives and best practices to continuously evolve Hulu’s insights capabilities.
WHAT TO BRING
Research/Insights Expertise
- 4+ years of research experience, preferably at a market research supplier focused on the Entertainment vertical, or an entertainment/media brand, or a Direct-to-Consumer brand.
- BA/BS in social sciences, or related field, with a strong academic and analytical foundation or equivalent work experience.
- Proven expertise in managing tracking studies (preferably Brand and/or Ad)
- Strong foundation in survey methods and campaign attribution
- Experience with analytic tools and statistical software (e.g. SPSS, SQL, R, Python)
Analytical Thinking
- Ability to prioritize, multitask, and manage complex projects within a highly matrixed organization.
- Detail-oriented and organized, with a track record of delivering under tight deadlines.
- Solutions-oriented, with a drive to unpack complex tactical or strategic challenges
Communication & Collaboration
- Excellent storytelling and presentation skills, with the ability to distill complex insights into actionable narratives.
- Strong verbal and written communication, comfortable in presenting to all levels of the organization
- Inclusive, collaborative team player who builds trust and credibility across a diverse group of stakeholders.
- Genuine enthusiasm for research, television, streaming, marketing, advertising, and emerging media technologies.
NICE-TO-HAVES
- Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
- Familiarity and expertise with digital analytics, media mix modeling, attribution, and modeling approaches using internal and external data sources.
The hiring range for this position in Santa Monica, California is $93,200.00 - $128,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Direct to Consumer:
L’équipe « Direct to Consumer » de Disney supervise les activités de streaming Hulu et Disney+ au sein de Disney Entertainment, en aidant à apporter les meilleures histoires de The Walt Disney Company aux fans et aux familles partout dans le monde.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Hulu, LLC , qui fait partie d’une entreprise que nous appelons Disney Direct to Consumer.
Hulu, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.