Senior Manager, Insights, DTC APAC

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, result in an inclusive employee experience characterised by continuous learning, development and achievement.

 Disney+ serves APAC markets with very different cultural contexts, price sensitivities and device behaviors. The Senior Manager, DTC APAC Insights turns the research agenda into rigorous, decision-ready work on what drives subscriber conversion, monetization and lifecycle experience. The role runs studies end to end, manages research vendors, and works closely with Analytics so that primary research complements first-party behavioral data, bringing the voice of APAC customers into strategic business decisions.

·      This is a 12-month contract located in Melbourne, Australia. Flexibility for the role to be based in Australia, South Korea and Japan for the contract period.

  Areas of Responsibility:

  Impactful insights

·         Co-own research agenda with reporting director, including translation of business objectives into research projects to determine where investment will have the greatest customer and market impact

·         Provide evidence-based recommendations with clear implications and trade-offs

·         Build and maintain strong relationships with internal stakeholders through high-quality research and data points

Design and execute research

·         Identify and apply the appropriate research methodologies (qual and/or quant) based on key business questions and objectives

·         Own foundational research programs and assets across strategic and ad hoc studies (e.g., choice modeling, segmentation, pricing studies, etc)

·         Run multi-market studies ensuring comparability across markets while respecting local nuances

·         Balance methodological rigor with speed and agility for a fast-moving streaming business

·         Leverage and maximize subscription tools where appropriate for business questions

·         Lead RFPs, agency selection and vendor delivery for foundational and strategic research initiatives

·         Manage the vendor ecosystem to scale across diverse APAC markets

Partner with cross-functional teams

·         Combine third-party and primary research with first-party behavioral data to build a fuller picture of customer behavior

·         Support pricing, content, partnership, acquisition and retention strategic decisions

·         Incorporate APAC nuances, norms and preferences in regional and global decisions

·         Synthesize diverse data sources into clear, compelling narratives and recommendations that connect data to measurable business impact

Ideal experience:

·         10+ years’ experience in consumer insights e.g, product, growth, market and commercial research ideally in subscription, streaming, telco, ecommerce or digital services

·         Bachelor’s degree or equivalent experience in business, economics, statistics, social science or a related field; postgraduate education or certification in analytics, strategy or marketing is a plus

·         Agency/practitioner expertise in complex quant such as pricing studies, conjoint, segmentation and driver modeling end to end from research proposal to questionnaire design, to analysis/reporting balancing global consistency with local flexibility

·         Agency/practitioner expertise in multiple qual methodologies such as 1:1, focus groups, shop-alongs end to end from brief creation to reporting

·         Demonstrated ability to design, run and interpret complex multi-market quantitative tracking and ad hoc studies, from survey design through debrief

·         Experience managing research vendors and running multi-method projects end to end

·         Experience working in a matrixed, fast-paced organization

·         Experience presenting to senior and large internal or external audiences, including cross-line-of-business stakeholders

Strong differentiators

·         Experience in how content type, localization, brand and commercial factors interact in subscriber decision-making

·         Familiarity with experimentation frameworks and causal thinking, and the ability to complement analytics teams without duplicating them

Additional Information:

This is a unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination, then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com

This position is with The Walt Disney Company (Australia) P/L, which is part of a business we call The Walt Disney Company (APAC).

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