Growth Marketing Executive, Performance, DTC ANZ

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Reporting to the Director, Growth Marketing - Performance, you will be responsible for creative and campaign delivery for Disney+ Performance Marketing as well as paid influencer campaigns in AU and NZ. Creative and campaign delivery includes evolving digital marketing processes and liaising with local and global teams, identifying campaign opportunities, sourcing creative assets, briefing creative teams, coordinating legal approvals, and managing final delivery. Responsibilities for the paid influencer campaigns include development and execution of paid influencer acquisition campaigns. 

We are looking for a strong team player who will contribute to an environment that embraces innovation in performance marketing and is accustomed to delivering world-class work. You will apply strategic thinking, an insight-led approach, and bring a curious mindset to the role.

To succeed in this role, you should have a strong background in customer acquisition, digital marketing campaign development, and influencer marketing. We are looking for an effective team player who excels at building and nurturing positive working relationships, with strong communication and project management skills.

What you will do:

•    Manage the end-to-end delivery process for all performance marketing campaigns which includes timeline management, asset development, localisation, creative briefs, managing approvals and final delivery using tools such as Airtable, Zendesk and various asset management systems. 

•    Partner with the broader performance marketing team in campaign planning and identifying acquisition opportunities across the content slate, ensuring title selections are aligned with platform behaviours.

•    Manage the development of paid influencer campaigns, in partnership with global influencer teams in identifying opportunities, managing partner selection, briefing, brand suitability, content approvals, paid amplification delivering on campaign requirements and ensuring all associated logistics are effectively managed. 

•    Be a champion of best-in-class brand aligned campaign creative, keeping an eye on creative trends & competitor activity.

•    Monitor performance against agreed acquisition and efficiency metrics, including conversion rate, cost per acquisition and return on advertising investment, and translate results into actionable recommendations.

•    Prepare regular campaign updates, performance summaries and post-campaign analyses, clearly communicating results, insights and recommended actions to local, regional and global stakeholders.

•    Coordinate invoice processing, as required. 

•    Ensure positive and effective working relationships with all local and global team members, accepting individual responsibility for assigned deliverables and upholding high standards of quality and timeliness.

•    Develop and coordinate structured tests across creative, audiences and channels including defining hypotheses, success measures, test design and post-test recommendations.

•    In partnership with US teams, build productive relationships with agencies, publishers, technology partners and major advertising platforms, using their expertise and insights to improve campaign effectiveness and identify emerging opportunities.

•    Work in partnership and consultation with the APAC Growth marketing team as well as collaboratively within a cross-functional local team, including Studios, Lifecycle Marketing, Content, Partnerships, Legal and Creative, while liaising and aligning with global teams. 

Ideal experience:

•    3+ years of experience in digital marketing campaign development (Media or Digital Agency experience preferred, but not essential).

•    Experience working across paid influencer campaigns.

•    Working knowledge of major digital advertising platforms, such as Meta, Google Ads, TikTok, YouTube, programmatic media and campaign-management technology.

•    Understanding of digital measurement, attribution, conversion tracking and campaign reporting.

•    Strong experience managing the development, delivery and preservation of acquisition-focused digital assets, with a sound understanding of supporting workflows and tools such as Smartly, Zendesk and Airtable.

•    Marketing Strategy and Operations: Fundamental understanding of best practices across programmatic digital marketing, spanning audience strategy, segmentation, targeting, strategic planning, campaign implementation, measurement and optimisation.

•    Teamwork and Time-Management: Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.

•    Openness to adopting approved AI tools responsibly to enhance workflow efficiency and campaign delivery.

•    Experience interpreting media performance and translating data into optimisation recommendations.

•    Experience working with media, creative and influencer agencies.

Additional Information:

This is a unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination, then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com

This position is with The Walt Disney Company (Australia) P/L, which is part of a business we call The Walt Disney Company (APAC).

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