Assistant Business Manager
Postuler maintenant Postuler ultérieurement Job ID 10063617 Emplacement Quarry Bay, Hong Kong Entreprise Consumer Products Games & Publishing Date de publication 04/01/2024Résumé du poste:
Job Purpose
The Assistant Sales Manager will support Consumer Products Commercialization (CPC) team in developing and implementing both sales and marketing plans to build the brand and franchises, increase awareness, favorability and purchase of Disney entertainment and product offering, and ultimately help accelerate business growth in Hong Kong and Macau.
The role will include executing events and promotional programs to build the brand awareness and create the WOM.
The principal role of the position also includes driving sales target and implementing specific marketing programs that are aligned with the agreed strategies for the responsible franchise with business teams. This requires working closely with all Business Units and corporate functions, while keeping abreast of the market landscape and development.
Key Responsibilities
- Support the Sales Manager in driving sales target and implementing the integrated marketing plans for CPC to build equity and sales of responsible franchises
- Work with cross-functional teams to drive synergy, marketing and consumer messaging for all franchises across TWDC divisions.
- Maximize key sales, marketing and promotional partnerships by identifying multiple business opportunities across the team and IP portfolio.
- Develop customized sales and marketing materials including pitch kits, sell-sheets and sizzles and video content.
- Work with divisional and corporate research teams to ensure CPC-Hong Kong has the appropriate metrics, analytics and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market.
Requirements
Education:
- Bachelor’s degree in Business Administration, Marketing, Management or related field in top university
Experience:
- Experience working with or for multiple divisions of a major entertainment company is preferred.
- Experience working in driving cross border business
- 5+ years experiences in sales, marketing, brand development, promotions or sales for multi-national fortune 100 companies
- Experience working with e-commerce platforms or advertising agencies is an advantage.
Knowledge:
- A mature, self-motivated manager who is also able to successfully implement multiple initiatives, driving results for the company. The candidate must have a good “partnership” mentality in working with others. The successful candidate must also demonstrate the following:
- Good planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision
- Good communication skills: persuasive and convincing both in oral and written
- Problem solving skills: able to resolve issues independently and communicate solutions effectively
- Analytical skills: able to provide sound recommendations based on good understanding of different Business Units’ needs, Hong Kong market situation, trends and consumer insights
- Professionalism and integrity, a team player, perform well under pressure
Core Skills:
- Good verbal and written English and Cantonese and Mandarin communication skills
- Diverse experience across multiple marketing disciplines including consumer marketing, promotions, sponsorships, publicity, special & live events.
- Demonstrated success in building relationships across all levels of an organization (Executive through Managerial).
- Drives results through consensus building, team work, and identifying common goals.
- Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
Sur Consumer Products Games & Publishing:
Disney Experiences donne vie à la magie des histoires et des franchises Disney à travers des parcs à thème, des complexes hôteliers, des bateaux de croisière, des expériences de vacances uniques, des produits et bien plus encore dans le monde entier. Disney excelle dans l’industrie du voyage avec six destinations de villégiature aux États-Unis, en Europe et en Asie, une compagnie de croisières de premier plan, un programme de propriété de vacances très populaire, et une agence primée d’aventures guidées en famille. De plus, les opérations mondiales de produits de consommation de Disney comprennent la plus grande entreprise de licences au monde, les plus grandes marques d’édition pour enfants au monde, l’un des plus grands concédants de licence de jeux au monde sur toutes les plateformes, et les magasins Disney dans le monde entier et sur le Web.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company (Hong Kong) Ltd. , qui fait partie d’une entreprise que nous appelons Consumer Products Games & Publishing.