Sr Mgr, Entertainment Brand Solutions

The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

Job Description

Disney Advertising Sales is seeking an experienced professional to lead the business strategy and activation for advertiser solutions tied to Syndication programming.  This role is based in NYC and reports to the Director.

Senior Manager will be responsible for developing and activating advertiser driven cross-platform brand solutions within the Live Daily vertical focusing on Live with Kelly & Mark.

Senior Manager has one direct report and is responsible for overseeing the team Coordinator.

Responsibilities

Manage development and execution of cross-platform (linear, digital, social, streaming etc.) solutions against Live Daily programming.

• Idea generation and creation of pitch materials (RFPs and proactive).

  • Responsible for idea generation – includes working with Syndication programming producers to identify ideas.

  • Responsible for creating all client-facing pitch materials that detail (customized and market-wide) sponsorship opportunities

  • Guide and build consensus among key stakeholders to obtain approval on the ideas (Management, Legal, BS&P, PR, Business Affairs, studios, producers, marketing, etc.)

• Attend client meetings to pitch ideas

• Facilitate deal negotiation (client, studio, producer, internal, etc.).

• Responsible for the PR revenue business that accounts for almost 45% of the teams revenue

• Responsible for negotiation via sales and PR (client, producer, internal, etc.).

• Manage activation process for deals that sell-through: timelines, approvals, production shoots, post-production, etc.)

  • Lead kick-off calls

  • Creative approval process

  • Any/all shoot preparation

  • Manage an on-set shoots – script outline, client hosting, problem solving, balance show and client creative needs etc.

  • Responsible for ensuring project elements are delivering across all platforms.

  • Oversee all post production to ensure content launches properly

  • All project related documentation: deal agreement letters, budget management, billing, research etc. 

• Oversee creation of deal recaps and research

• Identify and execute on new social and streaming innovations that drive revenue

• Collaborate with the Entertainment Brand Solutions Specials, Streaming Brand Solutions and Sports Brand Solutions team on sales strategy and partnership packaging and positioning

• Accountable for success over all aspects of projects from activation through completion.

• Assist and guide complex problem solving both in anticipation and in real-time given the live programming environment for which this Senior Manager is responsible.

• Bring an innovative and entrepreneurial lens to the business to ensure solutions are meeting marketplace demands and revenue potential is maximized.

• Senior Manager will collaborate with the Director on special projects across and for the benefit of the broader team such as revenue forecasting, tracking and reporting, process planning and operational implementation against a variety of functions (e.g., social, billing etc.)

  • Expected to bring forward and lead proactive ways to bring new ideas, share leanings and drive consistent enablement across the team. 

Serve as expert over a specialty content area:

• Helps drive strategy and the revenue performance of the Syndication content area

• Ambassador to Sales/Clients for the Syndications branded content area and to creative community (internal & external) over Sales goals/needs. Must have strong relationship skills to build and foster producing partner alliances. 

Provide leadership and direction to Team Coordinator. 

• Responsible for growth and development of Coordinator including performance evaluation and reviews, training, development, promotion recommendations, etc.

Strategic proactive collaboration across the Disney portfolio to create greater reach for clients and shows.

Responsible for creating and leveraging relationships at a senior level

Assist in the development of new or innovative solutions around the Syndicated branded content area (cross platform, cross portfolio)

Implement an enterprise wide perspective into specific team functions and objectives

Preferred Qualifications

• 7 years of marketing, sponsorship, promotion, branded entertainment and/or media at a network, cable, promotional/media agency or entertainment studio.

• Past experience managing one or more employees

• Past experience driving revenue across all platforms

• Independent decision maker and proven work solving complex problems

• Experience leading on-set shoots

• Excellent written, verbal and presentation communication skills.  Presentation and pitching experience.

• Strong interpersonal skills (especially in high stress environments)

• Experience collaborating with senior level executives

• Proven leader with the desire to do whatever it takes and thrives in a team culture

• Willingness to work flexible hours including evenings, mornings, weekends and/or occasional travel

• Ability to work in a highly matrixed environment

• Expertise in project management/execution with multi-tasking abilities and attention to detail

• Fully proficient in Outlook, Word, Excel, Power Point, Keynote, Google Docs/Sheets

Required Education

• Bachelor’s degree

#DisneyAdvertising

The hiring range for this position in New York, NY is $132,800 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.