Sr. Marketing Specialist, Landing Pages
Postuler maintenant Postuler ultérieurement Job ID 10125114 Emplacement New York, New York, États-Unis Entreprise The Walt Disney Studios Date de publication 03/07/2025Résumé du poste:
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star and sports content from ESPN. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service and as part of Disney Bundles in the U.S. that gives subscribers access to Disney+, Hulu, Max and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
We have an exciting opportunity for a Sr. Marketing Specialist, Landing Pages.
Responsibilities:
Manage a backlog of web and device landing page production/optimization projects and maintain schedules for editorial landing page updates
Coordinate with Disney Studio Marketing and Regional Marketing teams to ensure that brand, content, and local strategy requirements are met.
Oversee and, as needed, assist with building and updating landing pages in our content management system (CMS) and setting up landing page A/B tests in our proprietary experimentation platform
Draft creative briefs for new Marketing Landing Pages in partnership with stakeholders in Product Marketing and Regional Marketing teams
Partner with Regional Marketing teams and Product Marketing to create high quality landing page experiences ensuring that content, plan merchandising, and value propositions are optimized for each subregion and market.
Coordinate with Global Design and Marketing teams to ensure that assets for landing pages are delivered on schedule and to specification
Work with Design, Product, and Engineering teams to document and support development of new features and layouts on our landing pages
Lead the copy translation process, partnering closely with the Localization team and local stakeholders.
Facilitate content approvals between Legal, Franchise and Brand Marketing, and local stakeholders.
Optimize landing pages to improve subscription conversion rates and overall user experience
Drive growth and profitability through process improvements, experimentation, and automation.
Track KPIs and report on web and device landing page performance to stakeholders and Marketing leadership
Work closely with analytics teams to enhance landing page dashboards and data reporting
Provide feedback/suggestions to Engineering teams to improve CMS features, workflows, and capabilities
Contribute to A/B testing ideas for web and device landing pages and the sign-up funnel
Represent the Landing Page Optimization team in global cross-functional meetings, providing status updates and pointing out potential risks.
Build and maintain strong working relationships with peers on the Paid Media, Product Marketing, Marketing Analytics, Experimentation Analytics, Studio and Brand Marketing, Lifecycle Marketing, Localization, Product Development, Program Management, and Creative teams
Partner with the SEO Manager for Disney+ to ensure that all disneyplus.com web pages are optimized for organic search and accessibility
Basic Qualifications:
Minimum 3 years of experience in customer or subscriber acquisition and/or growth marketing
Basic understanding of web development concepts and UI/UX principles
Experience working in a web content management system
Ability to thrive under pressure in a fast-paced work environment
Proficient in agile methodologies and working knowledge of Jira/Confluence and Airtable
Analytical and able to derive insights from A/B test results
Attention to detail and critical thinking, with an ability to identify risks and issues and quickly recommend and implement solutions
The ability to communicate effectively with technical and non-technical teams and stakeholders of all levels, from entry level interns to senior leadership
Strong presentation skills
Self-motivated, with a drive to exceed expectations
Ability to learn new skills and technologies quickly
Ability to manage feedback constructively
Preferred Qualifications:
Experience with planning and executing A/B tests
Experience supporting globally distributed stakeholders
Experience working on a subscription-based business
Experience with marketing SVOD services and content
Required Education:
BA/BS degree or equivalent business and operational experience
,The hiring range for this position in New York, NY is $108,500.00 to $145,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur The Walt Disney Studios:
Depuis plus de 95 ans, The Walt Disney Studios représentent la base sur laquelle The Walt Disney Company s’est construite. Aujourd’hui, il propose des films, des histoires en épisodes, de la musique et des mises en scène de qualité aux consommateurs du monde entier. The Walt Disney Studios regroupe un ensemble de studios de cinéma respectés, notamment Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios et Searchlight Pictures. Il abrite également Disney Theatrical Productions, le producteur de spectacles de renommée mondiale.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Entertainment Operations LLC , qui fait partie d’une entreprise que nous appelons The Walt Disney Studios.
Disney Entertainment Operations LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.