Sr Manager, Digital Marketing
Postuler maintenant Postuler ultérieurement Job ID 10106076 Emplacement New York, New York, États-Unis Entreprise The Walt Disney Studios Date de publication 18/11/2024Résumé du poste:
Sr. Manager, Digital Marketing (Youtube)
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.
The Digital Marketing team oversees the creative and programming of Disney Entertainment’s General Audience (GA) YouTube channels. The team is responsible for creative content development and production, channel strategy, program planning, publishing, and channel operations. Additionally, this team works closely with Brand and Franchise, Studios, Consumer Products, Governance, Legal, Music, and Finance. The team manages channel operations and is responsible for adhering to TWDC and YouTube policies.
Job Summary:
The Senior Manager will support The Disney Entertainment Digital Marketing team in developing and executing GA YouTube channel creative strategies.
The person should be well-versed in the YouTube ecosystem, with solid experience in digital content development and production. The role requires oversight and hands-on involvement to shepherd content development through ideation, all stages of production, and to delivery--within budget and on time. The ideal candidate will prove to identify relevant formats, trends, and best practices, which is key to developing on-brand, engaging, thumb/scroll-stopping content. The role will work in concert with the VP to oversee channel content planning such that content creative, production, and delivery must align to meet content programming calendars and vision in support of franchise priorities and timelines.
The role requires an understanding and appreciation of TWDC brands and franchises so that the content produced upholds brand standards such as voice, style, and tone, and delivers upon expectations set forth by the Digital Marketing team. The senior manager should expect to partner with Brand and other creative stakeholders who have an interest in the GA YouTube segment of the business.
The individual will collaborate with LOBs such as Brand, Franchise, Music, and Consumer Products to ensure all GA YouTube long and short-form content supports strategies, aligns with larger company-wide goals, and is geared towards global audience growth.
Responsibilities:
Lead creative development and production of long and short-form video content (VOD, live streams, and YT Shorts)--as well as community content and engagement--for GA YouTube channels, timely and within budget
Manage content strategy, planning to align production and delivery of final assets with programming calendars in support of franchise priorities and timelines
Uphold and adhere to brand guidelines when creating content, ensuring videos are consistently on-brand in voice, style, and tone—while also pushing formats, trends, and opportunities to meet ever-evolving platform and fan tastes
Collaborate with Studios, Brand, Franchise, Consumer Productions, Music, and Digital Marketing teams throughout the content lifecycle to ensure content delivers upon expectations
Engage, collaborate, and manage relationships with 3rd party creative and platform partners to create engaging content and identify new opportunities
Route all assets to necessary stakeholders for internal approval (Legal, Brand & Franchise, etc.)
Develop and produce content that can travel internationally and across platforms in support of the brand/franchise strategies and priorities
Manage and collaborate with a growing team dedicated to executing the GA YouTube channel strategies
Required Skills
Experience in long- and short-form content development and production for fiction and non-fiction video
Passion for and track record creating fun & engaging content and story-telling
Outstanding project management, organization, presentation, and communication skills
Strong understanding of digital platforms and trends, specifically YouTube
Ability to manage multiple projects and priorities in a matrixed organization
Ability to manage a team, as well as roll up effectively to leadership
Efficient with time with the ability to meet deadlines and self-direct time management
Proficient in Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere
Team player with a strong work ethic and the ability to be nimble
Familiarity, knowledge, and passion for Disney Brands a plus
Required Experience/Education
7+ years’ relevant experience with content development and production, preferably in digital
3+ years experience managing teams and the professional development of professionals
AA or BA in Digital Marketing, Marketing, or business admin/relevant degree preferred
Solid understanding and interest in YouTube and social media platforms
The hiring range for this position in New York, NY is $130,800.00 to $175,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur The Walt Disney Studios:
Depuis plus de 95 ans, The Walt Disney Studios représentent la base sur laquelle The Walt Disney Company s’est construite. Aujourd’hui, il propose des films, des histoires en épisodes, de la musique et des mises en scène de qualité aux consommateurs du monde entier. The Walt Disney Studios regroupe un ensemble de studios de cinéma respectés, notamment Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios et Searchlight Pictures. Il abrite également Disney Theatrical Productions, le producteur de spectacles de renommée mondiale.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Entertainment Operations LLC , qui fait partie d’une entreprise que nous appelons The Walt Disney Studios.
Disney Entertainment Operations LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.