Social Media Specialist

At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world. If you want to help tell compelling and enduring stories, we want to hear from you. 

Position Summary

Disney Theatrical Group is seeking a creative, organized and highly collaborative Social Media Specialist to support the development and execution of social media content and campaigns across our portfolio of Broadway productions, North American Tours and other theatrical initiatives.

This is a hands-on role for a strong storyteller with a passion for social media, entertainment, and live theater. The Social Media Specialist will work in close partnership with DTG’s Social Media Manager, supporting the day-to-day creation, production and execution of engaging, platform-specific content that connects with audiences and supports broader marketing objectives.

The role will also work closely with DTG’s internal Press department and external partners to ensure cohesive storytelling, strategic alignment, and a consistent brand voice across all social media channels.

Key Responsibilities

Campaign Development & Execution

• Collaborate with the Social Media Manager on the development and execution of social media campaigns across DTG productions and initiatives.
• Take ownership of assigned campaigns and content projects, from initial ideation and planning through production, scheduling, and publishing.
• Develop creative concepts and social-first ideas that support campaign objectives, audience engagement, and ticket sales.
• Translate broader marketing strategies into compelling content tailored to each platform and audience.
• Stay current on social media trends, platform updates and emerging formats, identifying opportunities to bring fresh ideas to DTG’s channels.

Content Production

• Create, film, edit and produce engaging short-form video, photography and other social-first content for platforms including Instagram, TikTok, Facebook and YouTube.
• Develop content concepts, write copy and scripts, and coordinate the production of social media assets.
• Capture on-the-ground content at performances, special events, rehearsals, press opportunities and other DTG initiatives.
• Work with cast members, creative teams, and external partners to develop authentic and engaging content.
• Ensure all content is consistent with DTG’s brand standards, creative direction and production-specific guidelines.

Social Media Management & Community Engagement

• Support the day-to-day management of DTG’s social media channels, including content scheduling, publishing, and monitoring.
• Maintain and contribute to the editorial content calendar, ensuring timely and coordinated delivery across platforms.
• Monitor audience engagement and community conversations, responding to comments and messages in a timely manner, and escalating issues as appropriate.
• Track content performance and provide regular reporting and insights to help inform future content and campaign strategies.
• Ensure consistency in voice, tone, and messaging across all social platforms.

Cross-Functional Collaboration

• Work in close partnership with the Social Media Manager to coordinate content priorities, campaign timelines, and day-to-day channel needs.
• Collaborate with the internal Press department on talent-related content, press opportunities, announcements, and other storytelling initiatives.
• Coordinate with internal marketing teams, creative agencies, production partners, and other external vendors to support content development and delivery.
• Build strong working relationships with cast members, company management, and other stakeholders to facilitate content capture and production.

Administrative & Strategic Support

• Assist with content production schedules, project timelines, asset organization, and other workflow needs.
• Coordinate with external vendors and production partners as needed, including managing logistics, budgets, and invoices for assigned projects.
• Stay informed on platform analytics and industry developments, bringing forward ideas and recommendations to strengthen DTG’s social media presence.

Qualifications

• 2+ years of experience in social media, digital marketing, content creation, or a related field.
• Strong understanding of major social media platforms, their audiences, formats, and best practices.
• Demonstrated experience creating and editing short-form video and photography for social media.
• Proficiency in Adobe Creative Suite, Canva and social media management and analytics platforms such as Sprout Social or Dash Hudson.
• Excellent writing, editing, and communication skills, with a strong sense of voice and storytelling.
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.
• A collaborative team player who is also comfortable taking initiative and independently managing assigned projects.
• Flexibility to work occasional evenings and weekends to support performances, events and content opportunities.
• Passion for entertainment, theater and the performing arts, is a plus.

PAY TRANSPARENCY

The hiring range for this position in New York, NY is $69,700.00 to $90,200.00 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with Buena Vista Theatrical Group Ltd., which is part of a business we call Disney Theatrical Group.

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Buena Vista Theatrical Group Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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