Programming Strategist Planner (National Geographic NYC)
Postuler maintenant Postuler ultérieurement Job ID 10156831 Emplacement New York, New York, États-Unis Entreprise Disney Entertainment Television Date de publication 04/08/2026Résumé du poste:
The National Geographic Programming Strategy team owns the planning and scheduling of our National Geographic content across platforms, including linear, nonlinear, DTC and YouTube platforms, and sits within the Disney Entertainment Television group. The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats. From linear and nonlinear television to Disney+, YouTube and beyond, our team crafts the release strategies that connect our content with the largest possible audience across all platforms. The team is the ultimate curators, platform strategists and slate planners for National Geographic content from the Walt Disney Company.
Job Summary
The Programming Strategist supports day-to-day YouTube operations across National Geographic’s portfolio (NG Brand, NG Animals, NG en Español, NG Kids), translating platform strategy into organized content plans and calendars. This role partners cross-functionally to optimize content for performance, search, and discovery, leveraging YouTube analytics, scheduling tools, and workflow systems (e.g., Airtable) to drive growth and execution.
Responsibilities and Duties of the Role
Operational Execution
Act as a central hub for asset deployment, managing the end-to-end flow of content across all four YouTube channels to ensure strategic alignment.
Supply Operations with all information required for metadata flow required for upload: titles, descriptions, metadata, tags, chapters, thumbnails, and end screens.
Cross-Functional Collaboration
Partner closely with internal stakeholders to align content release schedules with broader company initiatives, serving as the point of contact for compiling all Social, Title Marketing, and Synergy content going to YouTube from our channels, including shortform, vertical shorts, and trailers.
Strategic Growth
Monitor channel and content performance in partnership with Programming and Research teams through internal analytics and the YouTube Studio Dashboard.
Platform Management
Oversee channel homepages, playlists, and SEO metadata to ensure a cohesive and high-performing visual identity.
Channel Maintenance
Daily maintenance and operations of YouTube channels, including updating links and inputting related meta-tags into the database.
Programming Strategy
Execute content plans in a variety of functions to support the Networks and larger Programming Strategy team.
Basic Qualifications
Experience: 3+ years in Programming Strategy/Scheduling; experience managing a major legacy brand's YouTube channel (certification a plus). Experience working across a multi-platform brand ecosystem (YouTube alongside streaming, social, print, or linear TV) and maintaining consistent strategy across them.
Platform Expertise: Expert in digital content optimization, YouTube Studio/Analytics, and file specifications.
Strategic & Creative: Ability to translate complex trends into actionable content strategies; skilled at collaborating with creative teams. Experience working with or within established brand guidelines for a globally recognized media company, including maintaining tone, visual style, and messaging consistency across content.
Operational Excellence: Highly organized, meticulous attention to detail, and proficient in Airtable, MS Office, Teams, and Google Workspace.
Soft Skills: Self-starter capable of prioritizing workflows in a fast-paced environment with excellent written and verbal communication.
Brand Affinity: Strong interest in online trends and National Geographic’s programming.
Technical Agility: Fast learner with the ability to master new systems independently; proficient in both Mac and PC environments.
Candidates must reside within a reasonable distance of the 7 Hudson Square office in NYC. This role requires someone onsite 4 days a week.
Required Education
Bachelor’s degree in media-related field or equivalent work experience.
The hiring range for this position in 7 Hudson NYC is $83,200 to $111,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Entertainment Television:
Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à American Broadcasting Companies, Inc. , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.
American Broadcasting Companies, Inc. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.