Media Planning Associate Manager
Postuler maintenant Postuler ultérieurement Job ID 10122609 Emplacement New York, New York, États-Unis Entreprise ESPN Date de publication 05/06/2025Résumé du poste:
Departmental Summary:
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
Position Summary:
The Associate Manager of Media Planning will focus on supporting the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Associate Manager will be responsible for contributing to development of media plans for assigned ESPN properties, supporting projects that blur the lines between marketing, research, and creative. This role provides foundational experience in how the world of media operates in the fast-paced environment of multiplatform live sports and content. This role reports to the Director Media Planning. This role is based in New York, NYC.
Responsibilities:
- Responsible for contributing to the development and execution of the strategic approach and tactical plans across multiple sports
- Work closely with cross-functional teams and play a consultative role by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
- Responsible for end-to-end tracking of campaigns and multi-variant testing across media initiatives, driving measurable business outcomes
- Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to inform campaign strategy
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Support team with data & tagging needs; implementation, reporting and measurement
- Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns
Qualifications:
- Minimum of 2 years of relevant professional experience in media planning or media buying
- Understanding of all media channels and experience coordinating across media disciplines with a focus on TV/CTV/Social/Digital for full funnel marketing plans
- Comfortable with complex, cross-functional projects across teams and leagues
- Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
- Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
- Proficient analytical skills
- Knowledge of industry planning and research tools
- Strong entertainment industry knowledge, preferably in sports
- Self-motivated and comfortable working independently with minimal supervision and direction
- Strong verbal and written communication skills
- Works with urgency, strong time management, problem solving skills and a critical thinker
Preferred Qualifications:
- Strong entertainment industry knowledge, preferably in sports
- Multi-platform paid media experience
- Interest in data-driven marketing and experience with devising effective strategies based on true insights
- Experience in media tagging and reporting framework a plus
- Self-motivated and comfortable working independently with minimal supervision and direction
- Ability to prioritize and multi-task
- Outstanding interpersonal skills (verbal and written)
- Curiosity and passion for understanding the “why” underneath the surface
Required Education:
- Bachelor’s degree or equivalent in Marketing, Media or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $67,500 to $90,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur ESPN:
Travailler à ESPN est une expérience incomparable. En effet, nous trouvons toujours de nouvelles façons d’interagir avec les fans, quelle que soit la manière et le lieu où ils se connectent avec le sport. Chaque jour, nous faisons ce que personne n’a fait auparavant, et ce dans une culture dynamique où nous prenons des risques et nous surpassons continuellement. Lorsque vous disposez des toutes dernières technologies, d’idées révolutionnaires et de talents de classe mondiale dans votre équipe, chaque jour est extraordinaire.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à ESPN Sales & Marketing, Inc. , qui fait partie d’une entreprise que nous appelons ESPN.
ESPN Sales & Marketing, Inc. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.