Director, Communications
Postuler maintenant Postuler ultérieurement Job ID 10071055 Emplacement New York, New York, États-Unis Entreprise Disney Entertainment Television Date de publication 29/04/2024Résumé du poste:
About Disney AdSales:
Disney AdSales (DAS) is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney AdSales has made significant investments in innovation – unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers.
About Disney AdSales Corporate Communications Team:
The Corporate Communications & Strategy team oversees communications strategy, operations and business development for the AdSales division. It is responsible for charting holistic, multi-platform communications tactics supported by operational research and insights and marketplace strategy capabilities. The group works hand-in-hand with sales, content and digital leaders – along with the respective communications and business teams across the entire Disney portfolio – to drive growth and lead generation across all screens.
Job Summary:
We are seeking a Director, Corporate Communications with deep knowledge and expertise in AdTech and Streaming TV, including experience in addressable advertising and marketing solutions. Ideal candidates will demonstrate a strong understanding of corporate communications and experience and acumen working with senior executives and cross-functional teams.
This role will be responsible for positioning Disney AdSales as a leader in the marketplace and elevating its innovative capabilities and solutions through media relations, thought leadership initiatives, award submissions, internal communications and more. Through strategic and effective storytelling and partnerships with key clients and internal stakeholders, this candidate will help drive business results – developing and leading a holistic communications strategy for Disney Ad Sales’ growing streaming ad platform as well as their first party data, measurement, programmatic, performance marketing and self-service capabilities.
Responsibilities:
- Able to simplify, synthetize and communicate complex strategies, insights, initiatives and programs to the marketplace
- Able to follow marketplace trends in the adtech space to develop proactive story ideas as it relates to DAS
- Able to lead brainstorming sessions as the need and situations demand
- Able to manage multiple projects with tight deadlines
- Able to communicate effectively with a range of executives and cross-divisional department teams
- Able to perform at a high level, even when faced with unexpected change; creative problem solver in dealing with ambiguity or difficult challenges
- Willing to take risks to ensure creative thinking and the best possible outcomes
- Able to work with data and create solutions
- Able to travel based on business needs
Basic Qualifications:
- 11+ years’ experience in the Streaming TV and digital media space with a deep understanding of automated and addressable-led marketing solutions
- Corporate communications, PR, journalism or equivalent experience, including experience leading teams
- Creativity, diplomacy, and ability to juggle heavy volume of diverse projects, including both strategic and tactical assignments
- Strong verbal and writing skills, with demonstrated ability to effectively and rapidly deliver information in a complex, multi-business global company
- Oversee development and distribution of press materials, key messages, Q&A documents
- Build and maintain relationships with journalists, online influencers and key internal stakeholders
- Respond to media inquiries and act as company spokesperson as required
- Communicate regular media and issues updates to senior management
- High School Diploma, its equivalent or comparable professional experience
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
Location: New York, New York
Job Posting Company: The Walt Disney Company
The hiring range for this position in New York City is $152,000.00-$209,200.00. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Entertainment Television:
Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à American Broadcasting Companies, Inc. , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.
American Broadcasting Companies, Inc. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour l’emploi sans considération de race, de couleur, de religion, de sexe, d’âge, d’origine nationale, d’orientation sexuelle, d’identité sexuelle, de handicap, de statut d’ancien combattant protégé ou de toute autre base interdite par la loi fédérale, étatique ou locale. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.