Data Scientist II
Postuler maintenant Postuler ultérieurement Job ID 10104454 Emplacement New York, New York, États-Unis / Santa Monica, Californie, États-Unis Entreprise Disney Direct to Consumer Date de publication 15/01/2025Résumé du poste:
About The Team
Marketing science – a sub-team within marketing analytics at Disney’s Direct to Consumer team (Hulu, Disney+, ESPN+ and Star) – is in search of an econometrician to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment. The analyst plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role.
Responsibilities
Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams
Quantify ROI on marketing investment, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts
Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results
Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc)
Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product
Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types
Basic Qualifications
Bachelor’s degree in advanced Mathematics, Statistics, Data Science or comparable field of study
3+ years of experience in a marketing data science / analytics role with understanding of measurement and optimization best practices
Coursework or direct experience in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)
Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement
Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy
Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions
Strong coding experience in one (or more) data programming languages like Python/R
Ability to draw insights and conclusions from data to inform model development and business decisions
Experience in SQL
Preferred Qualifications
Masters degree in Computer Science, Engineering, Mathematics, Physics, Econometrics, or Statistics
Additional Information
#DISNEYTECH
The hiring range for this position in New York, NY is $120,300.00 to $161,300.00 and in Santa Monica, CA is $115,000 to $154,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Informations Supplémentaires:
DISNEYTECHSur Disney Direct to Consumer:
L’équipe « Direct to Consumer » de Disney supervise les activités de streaming Hulu et Disney+ au sein de Disney Entertainment, en aidant à apporter les meilleures histoires de The Walt Disney Company aux fans et aux familles partout dans le monde.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Streaming Services LLC , qui fait partie d’une entreprise que nous appelons Disney Direct to Consumer.
Disney Streaming Services LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.