CRM Coordinator
Postuler maintenant Postuler ultérieurement Job ID 10155271 Emplacement New York, New York, États-Unis Entreprise ESPN Date de publication 14/07/2026Résumé du poste:
The DTC & Growth team sits at the center of ESPN's direct-to-consumer business, bridging sports fandom and DTC growth across the full customer journey. We bring together product marketing, subscriber strategy, CRM, DTC creative, and marketing operations to acquire, convert, and retain subscribers across ESPN's digital products — from the ESPN app and Fantasy app to our streaming subscriptions and bundle. We focus on the fan experience end to end: driving discovery and acquisition, deepening engagement, and building the lifecycle strategies that turn first-time users into lifelong fans.
ESPN is looking for a talented and passionate professional to support our Lifecycle Marketing & CRM team. This role is responsible for the end-to-end execution of customer marketing campaigns across the subscriber lifecycle, including onboarding, engagement, and retention initiatives. The Coordinator will help manage campaign development, audience targeting, testing, deployment, and performance tracking while partnering closely with Product Marketing, Analytics, Operations, and Creative teams to deliver seamless customer experience. This position reports to the Sr. Director and is based in New York, NY.
Responsibilities:
- Manage end-to-end deployment of CRM campaigns across email, push, and in-app messaging channels
- Partner closely with ESPN's Marketing Operations team to ensure accurate audience targeting, campaign setup, QA, scheduling, and execution
- Coordinate cross-functional stakeholders to manage campaign intake, timelines, creative assets, approvals, and launch readiness
- Verify all campaigns are launched on time and that messaging, targeting, links, and creative assets meet quality standards
- Serve as a key point of contact for Brand Marketing, Product Marketing, Media, Programming, and other business stakeholders on CRM capabilities, campaign planning, prioritization, and scheduling
- Support the execution of lifecycle marketing programs across onboarding, engagement, and retention
- Monitor campaign performance and analyze results to identify insights, optimization opportunities, and best practices
- Develop recurring reports, presentations, and executive summaries that communicate campaign performance, testing results, and business impact
- Assist in the development and management of CRM testing roadmaps, including audience segmentation, messaging, creative, and channel strategy
- Collaborate with Analytics, Product, Operations, and Marketing teams to improve customer experiences and drive subscriber growth, engagement, retention, and lifetime value
Required Qualifications:
- Minimum 3 months’ experience in CRM/digital, marketing, or related field
- Hands on program execution and management in a dynamic environment
- Collaborative mentality with multiple stakeholders and teams
- Proven track record of delivering on time
- Communicating with excellence and being highly responsive
- Is a self-starter with great passion for delivering excellent customer experiences
- Maintains high attention to detail
Preferred Qualifications:
- Resourceful, open-minded, can-do positive attitude who is inspired by challenges
- Understanding of sports media landscape and how seasonal sports moments influences DTC subscriber acquisition, engagement, and retention
- Experience managing complex projects with multiple teams and components
Required Education:
- High school diploma or equivalent
Preferred Education:
- Bachelor’s degree in marketing or related field preferred
#ESPNMedia
The hiring range for this position in New York, NY is $56,600.00 to $75,900.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur ESPN:
Travailler à ESPN est une expérience incomparable. En effet, nous trouvons toujours de nouvelles façons d’interagir avec les fans, quelle que soit la manière et le lieu où ils se connectent avec le sport. Chaque jour, nous faisons ce que personne n’a fait auparavant, et ce dans une culture dynamique où nous prenons des risques et nous surpassons continuellement. Lorsque vous disposez des toutes dernières technologies, d’idées révolutionnaires et de talents de classe mondiale dans votre équipe, chaque jour est extraordinaire.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à ESPN Sales & Marketing, Inc. , qui fait partie d’une entreprise que nous appelons ESPN.
ESPN Sales & Marketing, Inc. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.