Assistant Manager, Marketing, Disney Theatrical Group

At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity.  Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world.  If you want to help tell compelling and enduring stories through live theater, we want to hear from you.  

The Assistant Manager, Marketing is responsible for working with the Marketing team on all aspects of day-to-day activities required to successfully support DTG’s self-produced Broadway productions. This position will work with the team to manage the detail required to implement marketing campaigns and assist in managing the collective efforts of the marketing, social and creative services teams. This role thrives in an agile and collaborative environment, and has a deep passion for the Disney brand, Broadway and live entertainment.

Key Responsibilities include:

Project Management

• Drive project with internal Creative Services team from initial request through project completion.
• Develop and execute project briefs to ensure project goals and objectives are clearly defined and met for all parties.
• Manage vendor relationships to facilitate the production of print and promotional materials.
• Manage relationship with Asana, DTG’s marketing department project management tool, and build and refine process and workflow to ensure the department runs smoothly and efficiently.

Technology

• Partner in implementing and refining marketing technology solutions to enhance team efficiency, data security, and campaign effectiveness.
• Research and onboard new software partners, inclusive of service order negotiation and refinement.
• Partner with DTG IT Team to lead technological innovation efforts, staying abreast of latest enterprise approved opportunities.

Partnerships & Promotions

• Together with Director, Marketing and external agencies manage strategic sponsorship, partnership and promotional initiatives that align with brand objectives and enhance marketing reach.
• Execute projects and activations.
• Provide on-site support at events, activations and performances, as needed.

Budget Management and Meeting Coordination

• Working with vendors and stakeholders, establish and track project budgets.
• Partner with budget stakeholders on monthly actualizing activities.

Consumer Insights and Research

• Responsible for management and implementation of customer surveys.
• In partnership with Director, Marketing and advertising agency develop and implement research strategies to help drive thoughtful campaigns to engage consumers and drive ticket sales.

Required Qualifications

• 3+ years of marketing experience.
• Media planning experience (offline and online) preferred.
• Strong project management skills.
• Solid understanding of marketing and finance principles.
• Proven success working with numbers and providing recommendations based on analysis.
• Curious mindset and willingness to explore new outlets to tell our varying stories.
• Solution-oriented perspective that manages change and challenge well.
• Team player with a collaborative mindset.

• Must be available to work onsite 4 days per week (Monday-Thursday). Fridays are remote with flexibility to work onsite as needed. Flexibility required to work outside of standard business hours.

About Disney Theatrical Group: 

Disney Theatrical Group, a division of The Walt Disney Studios, was formed in 1994 and operates under the direction of Andrew Flatt and Anne Quart. Worldwide, its ten Broadway titles, including the current Broadway productions of The Lion King and Aladdin, have been seen by more than 200 million theatregoers and have been nominated for 62 Tony® Awards, winning Broadway’s highest honor 20 times. In addition to producing live stage shows globally through its license to Feld Entertainment, producer of Disney on Ice, Disney Theatrical Group creates immersive location-based experiences such as Mundo Pixar and The Nightmare Before Christmas Light Trail. DTG also licenses musical titles for local, school, and community theatre productions through Music Theatre International, resulting in over 500,000 performances around the world reaching audiences of more than 150 million. 

   

Additional Info:  

DTG is committed to providing the highest quality opportunities for the widest group of talented professionals throughout their career trajectory.  

The hiring range for this position in New York, NY is $76,300 to $98,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.