Analyst, Marketplace & Platform Research
Postuler maintenant Postuler ultérieurement Job ID 10103182 Emplacement New York, New York, États-Unis Entreprise ESPN Date de publication 12/11/2024Résumé du poste:
The Analyst, Marketplace & Platform Research, will be instrumental in establishing a high-level understanding of the media ecosystem in which sports fans live. They will assist in the collection, analysis of data and communication of insights to gauge performance across a wide variety of networks, apps, streaming services, and other products.
Departmental Summary:
ESPN Research sits central to many functions within the company, studying and informing internal teams about fan behavior and sentiment. The team oversees measurement and reporting across all platforms and properties, as well as brand, content, fan and marketplace research.
Responsibilities:
The role will entail both tracking and reporting as well as project-based work that spans strategic content and business focused priorities. The scope of research includes work on Pay TV trends (MVPDs and DMVPDs), evolving media and consumer behavior (e.g. television viewing, streaming, app usage), DTC pricing and positioning, and consulting sports/properties teams on special projects. Additionally, the Analyst will assist in the tracking of the Sports Betting Landscape, and the performance of ESPN BET, the company’s sports betting offering . These efforts will support Corporate Strategy, Programming, Business Development & Innovation, Finance, Distribution, Product and Marketing.
The Analyst will utilize all forms of media research, including syndicated television, streaming, and digital data as well as primary methodologies, both qualitative and quantitative. The Analyst will develop analyses that require culling multiple sources into streamlined insights and narrative perspectives in various deliverable formats. Across these resources, the Analyst will be responsible for managing several vendor relationships, keeping up to date on evolving methodology and exploring new partners with whom to work.
The role will represent ESPN Research in presenting to senior leaders and in cross-departmental strategy sessions and express a strong, thoughtful, data-based point of view drawing on media and consumer behavioral trends. They will report to the Manager, Marketplace & Platform, ESPN Research.
Qualifications:
- Minimum of 1 year of research experience
- Understanding of the media marketplace
- Experience in quantitative methods such as survey design and development, sampling and analysis including proficiency with SPSS
- Experience in qualitative research methods such as focus groups and consumer panel management
- Familiarity with Nielsen’s suite of national TV tools like NNTV and National TV Toolbox
- Ability to apply appropriate research methods to business questions
- Flexibility to interpret and integrate numerous data sets together to uncover insights and form an analysis
- Ability to ladder up insights into strategic, high-level recommendations
- Strong written and communication skills, including experience presenting metrics to senior leaders
- Proficient in Windows-based PC applications - Excel, Word and PowerPoint
- Collaborative nature and ability to work well in a team environment
Preferred Qualifications:
- Familiar and/or experienced with digital media research tools such as comScore, SimilarWeb, etc.
- Familiar and/or experienced with media research tools such as HUB, Antenna, Kantar, STREAMTrack, etc.
- Exposure to advanced analytical applications such as Power BI, Tableau, Looker, etc.
- A working understanding of conjoint analyses as well as familiarity across other advanced statistical techniques such as segmentation, driver analysis, max-diff, etc.
- Understanding of the market positioning and strategies of ESPN and the Walt Disney Company.
Required Education:
- Bachelor’s Degree
#ESPNMedia
The hiring range for this position in New York, NY is $67,400 to $90,500 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur ESPN:
Travailler à ESPN est une expérience incomparable. En effet, nous trouvons toujours de nouvelles façons d’interagir avec les fans, quelle que soit la manière et le lieu où ils se connectent avec le sport. Chaque jour, nous faisons ce que personne n’a fait auparavant, et ce dans une culture dynamique où nous prenons des risques et nous surpassons continuellement. Lorsque vous disposez des toutes dernières technologies, d’idées révolutionnaires et de talents de classe mondiale dans votre équipe, chaque jour est extraordinaire.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Walt Disney Direct-to-Consumer & Intl , qui fait partie d’une entreprise que nous appelons ESPN.
Walt Disney Direct-to-Consumer & Intl est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.