Analyst, Audience Advancement
Postuler maintenant Postuler ultérieurement Job ID 10131882 Emplacement New York, New York, États-Unis Entreprise Disney Advertising Date de publication 03/10/2025Résumé du poste:
Department/Group Overview:
The role of the Data and Measurement Science Department is to drive revenue for Disney Advertising across our multiplatform and addressable businesses by enabling automated solutions, providing data-driven insights, driving outcomes, and creating strategic data solutions. Within the Data and Measurement Science Department, the Audience Advancement group are subject matter experts in each of the following areas:
Enabling measurement expansion with 3P vendors and evaluating emerging/changing currencies
Identifying opportunities to grow measurement across under-utilized categories and ad products
Exploring and positioning various forms of audience measurement, including cross-platform reach & frequency, engagement, attention and contextual alignment
Job Summary:
The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of Disney’s performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.
Responsibilities and Duties of the Role:
Develop a comprehensive understanding of a current or potential client’s media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis.
Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities.
Help to package media optimization case studies and measurement benchmarks for prospecting efforts.
Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of Disney’s measurement capabilities.
Required Education, Experience/Skills/Training:
2+ years of media experience
Experience at a fast-paced web publisher, media agency or TV Network preferred
Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF. Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus.
Highly Proficient in Microsoft Excel and PowerPoint
Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
Knowledge of the media landscape and preferably the digital media landscape
Experience successfully communicating at all levels both verbally and in writing
Demonstrated ability to establish and maintain relationships with internal stakeholders
Proven team player with the ability to take on different assignments/projects in a timely manner
Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
Excellent communication and writing skills, and attention to detail
Ability to work independently and problem solve as well as effectively collaborate with various teams
Preferred Qualifications:
Bachelor's degree in a related field e.g. Marketing
Experience working in ad sales, media research (supply-side vendor)
The hiring range for this position in New York, NY is $75,500 to $101,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Advertising:
Disney Advertising est responsable des ventes publicitaires et du marketing intégré pour les offres de divertissement et de sport de The Walt Disney Company par le biais d’activités de streaming linéaires, numériques, sociales, audio et prises en charge par la publicité. Cela inclut ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu et ses huit stations locales détenues par ABC.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Advertising Sales, LLC , qui fait partie d’une entreprise que nous appelons Disney Advertising.
Disney Advertising Sales, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.