Assistant Manager, Partner Marketing

The Team

Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Our Disney+ North Asia team is responsible for the launch and day to day operation of the service across Japan, China, Korea, Hong Kong, and Taiwan specifically focused on customer acquisition and retention, marketing, partnerships, content programming, research, and analytics.

The Growth Marketing team in Japan is responsible for driving Disney+ subscriber acquisition, engagement and retention through performance marketing, lifecycle marketing, partnerships and continuous experimentation, in close partnership with the Disney Streaming Services global teams. They are positioned at the heart of decision making for The Walt Disney Company, driving the best audience/subscriber experience and commercial outcome for the Direct-to-Consumer business. The team also works in close alignment with other local teams and lines of business including Studios, Franchise, Live Entertainment, Parks and Consumer Products to align Disney+ acquisition and lifecycle marketing plans with cross company priorities.

Job Summary

●     The Assistant Manager, Partner Marketing will report to the Manager, Partner Marketing and will be responsible for managing day-to-day execution of partner marketing initiatives for the Japan market.

●     This role will work closely with various external partners, including device platforms (e.g., Amazon, Apple, Google, LG, PlayStation, Sony), payment providers and other strategic partners in Japan to drive growth of the Disney+ business in Japan.

●     Success in this role requires exceptional relationship-building and communication skills, strong attention to detail and a commitment to delivering high-quality work.

●     In this role, you should have a strong foundation in digital media marketing, proven project management experience, and analytical problem-solving skills.

●     We are looking for a collaborative team player with excellent communication skills who can build and manage relationships with external partners while effectively collaborating with global and local teams.

Responsibilities

●     Build, manage, and strengthen relationships with key external partners and internal stakeholders, driving alignment toward shared business objectives.

●     Assist in the project management of local Partner Marketing initiatives working with internal and external stakeholders in ensuring timely delivery and launch.

●     Own day-to-day partner requests in alignment with overall promotional strategies.

●     Assist in developing and executing media and acquisition plans with partners.

●     Define campaign objectives and success measures and monitor performance against agreed results and translate results into actionable recommendations, optimizations and future partner plans.

●     Take initiative in solving problems, managing priorities, and delivering results in a fast-paced and often ambiguous environment.

●     Identify and develop test-and-learn opportunities across partner audiences, placements, offers, scaling successful approaches where appropriate.

●     Drive projects independently with a high level of accountability and minimal supervision.Partner closely with the wider growth org (paid media and lifecycle marketing) to ensure partner activity is integrated into broader acquisition, engagement and retention plans.

●     Work closely with internal cross functional marketing teams and external partners to integrate growth marketing initiatives with broader marketing plans.

●     Partnering with regional and global teams on sharing best practices and plans.

●     Manage local and regional reporting, as required

Competencies & Core Attributes

●     Exceptional relationship builder with stakeholder management skills

●     Team-oriented mindset.

●     Outstanding communication skills, both written and verbal, with the ability to build alignment and trust with internal and external partners.

●     Highly reliable, detail-oriented, with a strong sense of ownership, and commitment to consistently delivering high-quality work.

●     Champions innovation with accountability to drive business results.

●     Analytical and curious, with a creative approach to problem-solving.

●     Acts as a strong steward of the brand, upholding brand values and standards in all stakeholder interactions.

●     Demonstrates strong business judgment, professionalism, and commercial awareness when navigating complex situations and competing priorities.

●     Detail-oriented with a high standard for accuracy and quality control, including strong proofreading and content review skills.

Desired Qualifications

●     5+ years of experience in marketing, with proven expertise in brand or acquisition marketing.

●     Skilled at building strong relationships with external partners and internal stakeholders.

●     A fundamental understanding of digital marketing best practices, from customer segmentation and strategic planning to campaign execution, measurement, and optimization.

●     Proven ability to balance brand stewardship and performance objectives to deliver both long-term strategic value and measurable results.

●     Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.

●     Native-level fluency in Japanese and business-level English.

●     Passion for content, entertainment, and streaming a plus.

This position is with TWDC (Japan) Ltd., which is part of a business we call The Walt Disney Company (APAC).

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