Sales Digital Advertising Executive

About the Role & Team

The principal responsibility of the Sales Digital Advertising Executive is to manage advertising campaigns for Disney+ and other media (such as Social: Meta, YouTube), in direct contacts with media agencies.

The successful candidate will be tasked with maximising revenue for Agencies (and/ or client) assigned, creating excellent, long-term relationships, driving new revenue streams.

This is a sales position within the Italy Advertising Sales team, reporting to a Digital Sales Manager.

This person is expected to work closely with their line manager to develop and execute commercial strategies, support revenue forecasting and business analysis, identify growth opportunities, and contribute to overall sales planning and performance management.

You’ll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

This role will be based in our Milan office, 4 days a week, with either a Monday or Friday working from home. The internal job title is Digital Sales Supervisor.

What You Will Do

• Leading the pre-to-post-sale campaign execution workflow from the media plan creation and presentation to the reporting
• Own and maintain accurate monthly and quarterly sales forecasts, providing analytical support, revenue tracking, pipeline analysis and actionable business recommendations to the Sales Manager
• Reaching and exceeding monthly and quarterly targets as agreed with line manager
• Understand and be able to present Disney media products, targeting options, ad policies and special packages
• Proactive selling media and content events/special & seasonal/content packages with attention to opportunities time to market
• Maintain best-in-class data quality and reporting within SalesHub, ensuring accurate pipeline management, opportunity tracking, forecasting and sales performance visibility.
• Work closely with Ad operation/finance and administrative teams to optimize workflow
• Analyze market trends, competitive activity and client investment patterns to identify opportunities, risks and areas for revenue growth.
• Leverage campaign performance results, audience insights and effectiveness studies (e.g. Brand Lift, Attention Measurement) to strengthen client recommendations and future sales opportunities.
• Developing, keeping updated and presenting Disney media presentations documents to clients and media agencies
• Developing excellent agency relationships, scouting all the opportunities and maximising revenues stream for the assigned clients/accounts
• Always looking for new sales opportunities (e.g. new clients/new agencies)
• Understand key market trends and how these can influence our sales approach 
• Organization of Event/Roadshows/hospitality for Media Agencies/clients; coordinating with the other Sales Managers and the Line Manager
• Cultivate strong, multi-level relationships across media agencies, particularly with planning and buying teams
• Proactively pitch and sell multi-platform content packages and campaign-led solutions
• Collaborate closely with Client Services team (campaign management and ad operations) to develop holistic client proposals from sale to implementation and technical troubleshooting
• Stay informed on key market and category trends and leverage them to shape sales narratives

Required Qualifications & Skills

• Experience in media sales, preferably within a major media owner, broadcaster, streaming service or digital / social media companies
• Experience in Sales Planning functions in the digital media industry, with a focus on video advertising; Deep understanding of the digital ecosystem, including familiarity with VOD, BVOD, and SVOD platforms
• Knowledge of Connected TV (CTV) landscape and cross-media opportunities
• Knowledge of different planning models: Direct IO, Programmatic Guaranteed and PMP
• Demonstrated ability to deliver strategic, cross-platform advertising solutions in a highly competitive environment - Confident in leading presentations and communicating complex media strategies
• Capable of developing and executing long-term sales strategies aligned with business goals
• Skilled in media planning and use of analytics for performance improvement
• Extensive experience in digital and video advertising sales
• In-depth knowledge of the Italian digital and CTV advertising market
• Excellent communication and presentation skills (verbal and written, English and Italian)
• Advanced skills in PowerPoint and Excel for media planning, forecasting, business analysis and reporting
• Strong working knowledge of Salesforce and SalesHub is required, with demonstrated experience in pipeline management, forecasting, opportunity tracking and sales reporting
• Familiarity with advertising measurement and effectiveness solutions, including Brand Lift, Attention Measurement, Nielsen, IAS, DoubleVerify and similar industry tools
• Understanding of both TV and digital media sales strategies
• Strong organisational, analytical and problem-solving capabilities
• Ability to translate data and business insights into actionable commercial recommendations
• Team player with the ability to collaborate across departments (e.g. Marketing, Programming, Client Services, Ad Operations and Finance)

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The gross annual salary (RAL) for this position ranges from 47.600 € to 65.450 €. The final offer within this range will be determined based on objective and neutral criteria, including the candidate's experience and skills. In addition to the gross annual salary, the overall remuneration package may include benefits and other compensation components, such as bonus schemes based on roles, medical, life & disability insurance programs, meal vouchers at 10€ per onsite day, welfare program, Disney+ subscription and Entrance Pass to Parks, in accordance with applicable company policies and collective agreements.

This role is regulated by the Grafici Editori Collective Bargaining Agreement, with an initial placement at Level B1.

This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).

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