Brand & Content Marketing Manager (fixed-term, parental leave cover)

This role sits within the Direct to Consumer Marketing Department and supports the Senior Marketing Manager across brand, media, and organic social activities for General Entertainment and Local Production content.

The position plays a central coordination role, working closely with DTC and International teams (PR, Performance Marketing, Sales & Partnerships, Research, Creative), wider Disney International business units, particularly Theatrical & Integrated Marketing, and external partners to ensure smooth workflows and high quality campaign execution. 

In addition, the role executes local social media and influencer strategy for all Brand & Content initiatives in collaboration with EMEA Social teams and manages a direct report responsible for social channel performance. Strong knowledge of OTT direct-to-consumer marketing is essential, alongside the ability to operate effectively in a fast‑paced environment with shifting priorities and tight deadlines. The position also leads the design, planning, and implementation of physical and virtual marketing activations and events supporting Brand and Content initiatives and campaigns. 

This role will be based in our Milan office, 4 days a week, with either a Monday or Friday working from home. This role is a fixed-term parental leave cover.  The internal job title will be GE & Local Productions Marketing & Social Media Manager.

You’ll join a team grounded in our Disney values - acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.  

What You Will Do 

• Support the Senior Marketing Manager with day‑to‑day brand and General Entertainment IP operational activities, ensuring accurate delivery of campaigns in line with local and international guidelines and approval funnels.  

• Coordinate and execute strategic and tactical marketing campaigns for General Entertainment and Local Production content. 

• Define and execute local social media and influencer strategies in collaboration with the EMEA Social Media & Influencer team. 

• Lead the design, planning, and execution of physical and virtual marketing activations and events. 

• Build and maintain strong working relationships with EMEA Marketing Team.  

• Create and deliver regular and ad‑hoc reports and presentations. 

• Participate actively in brainstorming and strategy sessions, ensuring follow‑up actions and cross‑team alignment. 

• Ensure deadlines and delivery timelines are met. 

Required Qualifications 

• Strong end-to-end brand and IP campaign management experience (on‑air & off‑air).  

• Experience with audience targeting and position analysis.  

• Hands‑on experience in events, influencer management, and/or social media marketing.  

• Strong knowledge of emerging media, social platforms, communities, and influencers, including Twitch, TikTok, Instagram, Facebook, and other relevant platforms.  

• Strong understanding of the entertainment and OTT competitive landscape.  

• Advanced PowerPoint and Excel skills.  

• Fluent English and Italian are essential.  

• Basic knowledge of legal and financial principles in entertainment.  

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.   

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.