Brand and Content Marketing Manager
Postuler maintenant Postuler ultérieurement Job ID 10140596 Emplacement Madrid, Espagne Entreprise The Walt Disney Company (EMEA) Date de publication 06/02/2026Résumé du poste:
The Walt Disney Company (TWDC) is a global leader in family entertainment, renowned for its storytelling, creativity, innovation, and ability to bring magic to audiences of all ages. For over a century, Disney has shaped the entertainment industry with iconic brands, beloved characters, groundbreaking technology, and unforgettable experiences. Today, TWDC operates at a truly global scale, with teams and operations across film, television, streaming, consumer products, sports, and world‑class experiences.
You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
This job is a permanent position based 4 days a week in our office in Madrid.
What you would do :
As our Brand & Content Marketing Manager, you will:
- Lead the creation and execution of marketing campaigns for Disney+ General Entertainment and exclusive content in Spain.
- Craft and implement marketing strategies that align with business priorities and resonate with Spanish audiences.
- Partner closely with Brand, Creative, PR, Content, Performance, and Social Media teams to ensure cohesive and impactful campaigns.
- Conduct audience, content, and creative research to guide strategic decisions and strengthen cultural relevance.
- Manage media agencies in the development and rollout of full‑funnel campaigns, ensuring adherence to brand standards and performance goals.
- Support the launch of global and regional titles, adapting campaigns for the Spanish market and coordinating with regional counterparts.
- Contribute to insights decks, business cases, strategic plans, and post‑campaign analysis.
- Help shape Disney+ Spain’s long‑term brand strategy through research, strategic proposals, and innovative marketing solutions.
- Identify and activate brand‑building opportunities across content marketing, social media, partnerships, and PR/events.
- Collaborate with regional teams to share learnings, leverage best practices, and continuously refine campaign effectiveness.
Profile :
- 10+ years of experience in content marketing within the entertainment industry (SVOD experience strongly preferred).
- A proven ability to deliver high‑impact campaigns on time and within budget.
- Strong analytical skills paired with sound strategic judgment.
- Expertise in budget management and financial oversight for large‑scale campaigns.
- Experience leading complex, cross‑functional marketing initiatives.
- Excellent communication and relationship‑building skills.
- Full professional fluency in Spanish and English.
- Creativity, curiosity, and an open‑minded, solutions‑oriented approach.
- Exceptional attention to detail and the ability to think both strategically and tactically.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
Sur The Walt Disney Company (EMEA):
Disney EMEA vise à stimuler la croissance, l’innovation et l’affinité avec la marque dans un ensemble extrêmement diversifié de pays avec une équipe de plus de 6 000 employés opérant sur 59 marchés avec des bureaux dans 29 pays.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à TWDC Iberia S.L , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (EMEA).