Senior Analyst, Marketing Analytics
Postuler maintenant Postuler ultérieurement Job ID 10132440 Emplacement Londres, Royaume-Uni Entreprise The Walt Disney Company (EMEA) Date de publication 01/10/2025Résumé du poste:
Be you, be here, be part of the story!
At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).
About the Role
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices).
The Disney+ team is responsible for the roll out and ongoing performance and operations of Disney+ across EMEA, specifically focused on programming strategy, marketing, customer acquisition and retention, partnerships, research, and analytics.
We are looking for an enthusiastic Senior Analyst to join our Disney+ EMEA Analytics & Insights team with expertise in Marketing Analytics. This role will be pivotal in helping us evaluate strategic marketing initiatives to drive acquisition and improve retention for our EMEA Disney+ business.
This role will leverage excellent technical, storytelling and communication skills, as well as the ability to work cross-functionally to identify business needs and deliver marketing insights across EMEA.
What You Will Do:
Collaborate closely with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of our marketing investments.
Partner with internal Analytics teams globally on model alignment and on-going development of marketing measurement methodologies.
Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
Liaise closely with third-party media owners and be across past and upcoming media plans.
Required Experience & Skills:
Experience as a Marketing Analyst, Data Scientist or similar.
Strong expertise in statistical modelling techniques, including regression analysis, Marketing Mix Modelling (MMM) and A/B testing.
Proven ability to manage multiple priorities effectively, delivering high-quality outputs within tight deadlines.
Excellent stakeholder management with proven experience of effectively engaging with senior stakeholders.
Skilled at translating complex technical findings into clear, concise presentations with actionable insights and strategic recommendations.
Excellent communication skills, with a focus on clarity and impact.
High attention to detail, ensuring accuracy and precision in data analysis and reporting.
Required Tech Stack:
Excellent proficiency in SQL, with hands-on experience working with data warehousing technologies such as Snowflake.
Proficiency in Python or R for data analysis, modelling and automation.
Ability to use data visualisation tools such as Looker/Tableau.
The Perks
25 days annual leave.
Private medical insurance & dental care.
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing.
Excellent parental and guardian leave.
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
Sur The Walt Disney Company (EMEA):
Disney EMEA vise à stimuler la croissance, l’innovation et l’affinité avec la marque dans un ensemble extrêmement diversifié de pays avec une équipe de plus de 6 000 employés opérant sur 59 marchés avec des bureaux dans 29 pays.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company Limited , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (EMEA).
The Walt Disney Company Limited est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidats seront pris en considération pour l’emploi sans tenir compte de l’âge, de la race, de la couleur de peau, de la religion ou des convictions, du sexe, de la nationalité, de l’origine ethnique ou nationale, de l’orientation sexuelle, du changement de sexe, du statut marital ou civil, du handicap, de la grossesse ou de la maternité. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.