Pricing and Yield Management Director
Postuler maintenant Postuler ultérieurement Job ID 10116025 Emplacement Londres, Royaume-Uni Entreprise The Walt Disney Company (EMEA) Date de publication 20/03/2025Résumé du poste:
Job Title
Pricing and Yield Management Director
Department
DTC – Disney+
Reports To
VP Commercial
Location
London
Overall Purpose of the Role
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic) as well as in EMEA a large catalogue of general entertainment, with an appealing and easy-to-use interface accessed across multiple platforms.
The Disney+ team is responsible for the day to day operation of Disney+ across EMEA, specifically focused on customer acquisition and retention, trading, marketing, partnerships growth, content programming, research, analytics and consumer strategy & business development.
This key role in the Disney+ commercial team, is responsible for the profitable implementation of pricing strategies for Disney+ across EMEA.
Reporting to the VP Commercial, the Pricing and Yield Management Director will partner with a range of cross-functional leaders in the US, EMEA and local markets to provide senior-level analytical and strategic oversight of our pricing and yield management approach in the region.
Areas of Responsibility
The Pricing and Yield Management Director will inform the long-term price strategy for Disney+ in EMEA, and be responsible for price implementations, working across operational teams to maximise customer value perception, retention and profitability.
They will identify cohort-level retention strategies for Disney+ EMEA customers and will be accountable for the profitability of price changes as they are implemented.
This role will build and lead a high performing pricing and cohort management team to deliver against strategies and KPIs.
Build, lead and drive a high performing pricing and cohort management team to deliver against strategies and KPIs
Partner with the EMEA Consumer Strategy and global Pricing and Analytics team to inform and influence long-term pricing strategy, with a particular focus on insights and analysis from actual price changes
Develop robust price implementation plans, working across operational teams to optimise customer communications, content and marketing plans and other steps to improve response to pricing
Lead implementation of price plans as part of annual budget process, including mix across tiers, localisation across markets, and creating and assessing multiple scenarios
Partner with Analytics and Product to develop tools enabling monitoring and targeting of specific customer cohorts for pricing, offer, upsell, acquisition, engagement and retention strategies
Identify key ‘at risk’ customer cohorts, and set up bespoke commercial strategies working closely with Acquisition, Trading and Consumer Strategy teams, to optimise pricing, promotions, acquisition / engagement / retention for these cohorts
Experience and Professional Qualifications Required
10-15 years of relevant work experience with pricing and customer base management, ideally in a high-growth DTC subscription business or consumer tech with a role focused on retention, or in a pricing consultancy firm
Experience working cross-functionally to plan and orchestrate price implementation and cohort retention plans at scale across product, strategy, finance, data and commercial teams
Competencies Required
Leadership skills including influencing, persuading and motivating others
Deep commercial acumen combined with customer focus
Analytical agility, combining detail-orientation and big picture understanding of data. Ability to understand, develop and enhance a complex analytical modelling
Clear communication with attention to detail and tailoring of messages to audiences
Ability to build relationships, influence, navigate and build trust in a complex organisation
Ability to work well with ambiguity and manage multiple priorities
Comfortable working in a fast-paced environment
Additional Information
Some travel may be required
Application deadline: 4th April.
Sur The Walt Disney Company (EMEA):
Disney EMEA vise à stimuler la croissance, l’innovation et l’affinité avec la marque dans un ensemble extrêmement diversifié de pays avec une équipe de plus de 6 000 employés opérant sur 59 marchés avec des bureaux dans 29 pays.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company Limited , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (EMEA).
The Walt Disney Company Limited est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidats seront pris en considération pour l’emploi sans tenir compte de l’âge, de la race, de la couleur de peau, de la religion ou des convictions, du sexe, de la nationalité, de l’origine ethnique ou nationale, de l’orientation sexuelle, du changement de sexe, du statut marital ou civil, du handicap, de la grossesse ou de la maternité. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.