PR Manager
Postuler maintenant Postuler ultérieurement Job ID 10109160 Emplacement Londres, Royaume-Uni Entreprise Disney Experiences Date de publication 13/01/2025Résumé du poste:
About The Role & Team
Drive publicity around Disney Consumer Products (DCP) licensing and retail initiatives with media & influencers, managing implementation of campaigns and press office activity. You will also be leading the day-to-day development and delivery of creative communications campaigns (with end-to-end ownership for identified initiatives) for DCP’s priority franchises in the UK & EMEA. The team are responsible for elevating the earned media appeal of retail campaigns and programs to drive relevance for The Walt Disney Company’s (TWDC) brands and franchises.
This role is a Fixed-term contract running until 30/06/2025, based in the office 4 days a week in London, Hammersmith.
What You Will You Do
- Provide strategic PR counsel to internal clients, commercial, franchise and marketing teams, as well as senior leadership
- Maintain excellent media relationships (both consumer and corporate) and liaise with senior journalists to deliver on message coverage and manage the media agenda as appropriate
- Keep up to date on PR industry and media landscape and be able to identify strategic PR and event opportunities
- Monitor brand landscape for potential issues and work closely with issues management team to develop crisis communication plans, draft statements etc.
- Share best practices across the TWDC PR community in EMEA and globally
- Lead meetings with marketing and franchise teams, as well as lead or participate in meetings, presentations and brainstorming sessions to cultivate creative ideas and PR opportunities
- Drive DCP messages and initiatives on owned channels, including social media platforms, working closely with internal and digital communications to ensure consistent messaging and engaging content is delivered
- Develop comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
- Build relationships with category, franchise and retail teams, and proactively share plans and results to maximise impact
- Develop relationships with and ensure the appropriate flow of information between relevant stakeholders in the business, including marketing, sales and retail
- Continue to build relationships with marketing franchise teams across the company to drive press coverage that grows the franchises and proactively seek out opportunities
- Maintain external awareness of the market by managing a broad range of external press contacts and by monitoring media for competitor activity and potential opportunities for the Disney organisation
- Represent the organisation with external industry bodies as required
Required Qualifications & Skills
- Ability to create and execute high impact PR campaigns from conception to delivery
- Ability to manage relationships with external agencies, draft agency briefs and select preferred partners
- Good commercial awareness and budget management skills
- Ability to understand and work within the legal guidelines provided by the legal department
- Good understanding of the Disney brand, its reception and profile in different markets
- Unrivalled media relations skills with a hands-on approach to media outreach
- Social media savvy with strong creative sensibility and ability to conceptualise campaign ideas autonomously
- Skilled at crafting media pitches
- Persuasive with strong presentation skills and ability to pitch an idea and build consensus around campaigns
- Strong managerial and mentoring skills
- An ability to be agile to capitalise on the moment and identify new opportunities
- Resilient and nimble in an ever-changing landscape
- Excellent strategic approach to problem solving and innovation
- Exceptional planning and organisation skills
- Cultural sensitivity and an understanding of local markets across EMEA
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Sur Disney Experiences:
Disney Experiences donne vie à la magie des histoires et des franchises Disney à travers des parcs à thème, des complexes hôteliers, des bateaux de croisière, des expériences de vacances uniques, des produits et bien plus encore dans le monde entier. Disney excelle dans l’industrie du voyage avec six destinations de villégiature aux États-Unis, en Europe et en Asie, une compagnie de croisières de premier plan, un programme de propriété de vacances très populaire, et une agence primée d’aventures guidées en famille. De plus, les opérations mondiales de produits de consommation de Disney comprennent la plus grande entreprise de licences au monde, les plus grandes marques d’édition pour enfants au monde, l’un des plus grands concédants de licence de jeux au monde sur toutes les plateformes, et les magasins Disney dans le monde entier et sur le Web.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company Limited , qui fait partie d’une entreprise que nous appelons Disney Experiences.
The Walt Disney Company Limited est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidats seront pris en considération pour l’emploi sans tenir compte de l’âge, de la race, de la couleur de peau, de la religion ou des convictions, du sexe, de la nationalité, de l’origine ethnique ou nationale, de l’orientation sexuelle, du changement de sexe, du statut marital ou civil, du handicap, de la grossesse ou de la maternité. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.