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Be Part of the Story

Brand Marketing Manager

Postuler maintenant Postuler ultérieurement Job ID 10090940 Emplacement Londres, Royaume-Uni Entreprise Disney Experiences Date de publication 11/06/2024

Résumé du poste:

About the Role & Team

To work in conjunction with the Vice President, Marketing and Marketing Director, Hardlines and Partnerships, to support the global marketing needs for the Lucasfilm and Marvel franchises.

Liaise with the global Marvel, Star Wars, and Pre-School marketing hub team to ensure marketing toolkits and creative assets are optimised and localised for EMEA usage.

This role will require you to be onsite 4 days a week in the Hammersmith office.

What You Will Do

Representing EMEA Marketing; Marvel, Star Wars, and Pre-School

  • Ensure globally developed marketing solutions are sufficiently tailored and relevant to needs of the EMEA region and key accounts. Communicate the vital deliverables and timelines to the distributed team so EMEA delivers maximum return on investment for commercial and marketing value
  • Support the roll out of globally developed campaigns across EMEA, undertaking tasks including, but not limited to, localisation, gaining legal clearances, supporting on commercial shoots, managing partnerships both commercial and charitable, collaborating closely with regional PR, PO tracking
  • Provide EMEA specific insights (consumer, shopper, category and commercial) to help advise global strategic and creative planning
  • Share local insights on brand, category, consumer as well as EMEA post campaign analysis and best practise with relevant team members
  • Support Senior Marketing Managers within DCP as well as relevant category and franchise teams, to implement the long-term marketing strategies
  • Provide category teams with support as and when needed across growth accounts as well as tactical new business opportunities
  • Leverage macro and micro trends along with audience, category and retailer insights to help craft more effective innovative marketing campaigns for Disney Consumer Product area
  • Collaborate and develop positive relationships with EMEA market DCP teams, providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences
  • Liaise with Key internal partners, ensuring marketing operations are within allocated marketing budget spend secured through Annual Operating Plan and balancing budgets assigned to each marketing campaign and work with finance team to reconcile budgets

Required Qualifications & Skills

  • Operate with integrity, champion change and be a good ambassador for The Walt Disney Company
  • Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, standard methodologies in order to contribute to overall departmental commitments
  • Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D-Learn, instructor-led courses and on the job learning
  • Proactively suggest ways to improve departmental performance and processes, bringing to bear technological tools where applicable
  • Build links with other The Walt Disney Company functions to develop broader knowledge of the business
  • We promote and maintain an inclusive environment, championing diversity and inclusion and make use of available resources
  • Excellent operational marketing skills including campaign planning, campaign execution and creative concept development, budget tracking, customer management, creative briefing, through to campaign activation across multiple audience platforms
  • Strong project management skills with ability to prioritise, and coordinate across multiple objectives
  • Strong communication skills with an open approach to problem solving and innovation, and the ability to achieve consensus at all levels
  • Ability to build presentations to a high standard in accordance with brand guidelines, and deliver in a clear and compelling manner
  • Ability to understand and work within the legal and brand guidelines provided by relevant department
  • Able to recognise impactful creative, digital, social and brick and mortar hardlines marketing
  • Cultural sensitivity and an understanding of local markets across EMEA

Preferred Qualifications

  • Degree level education in a related field or equivalent work experience with a background in retail marketing or brand marketing, crucial
  • Background of commercially orientated product marketing within consumer products commercialisation and/or retail
  • Shown experience in contributing to the delivery of multi-platform, multi-market campaigns including retail, experiential, digital and above-the-line marketing
  • Experience in developing cross-category marketing campaigns that cover multiple product categories across consumer products
  • Understanding of operational digital marketing, social engagement experience and experience working with influencers
  • Tried experience of building effective relationships and collaboration across departments to achieve financial targets and joint goals, working within allocated budgets and managing and developing direct reports

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free!
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing!
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.



Sur Disney Experiences:

Disney Experiences donne vie à la magie des histoires et des franchises Disney à travers des parcs à thème, des complexes hôteliers, des bateaux de croisière, des expériences de vacances uniques, des produits et bien plus encore dans le monde entier. Disney excelle dans l’industrie du voyage avec six destinations de villégiature aux États-Unis, en Europe et en Asie, une compagnie de croisières de premier plan, un programme de propriété de vacances très populaire, et une agence primée d’aventures guidées en famille. De plus, les opérations mondiales de produits de consommation de Disney comprennent la plus grande entreprise de licences au monde, les plus grandes marques d’édition pour enfants au monde, l’un des plus grands concédants de licence de jeux au monde sur toutes les plateformes, et les magasins Disney dans le monde entier et sur le Web.

Sur The Walt Disney Company:

The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à The Walt Disney Company Limited , qui fait partie d’une entreprise que nous appelons Disney Experiences.

The Walt Disney Company Limited est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidats seront pris en considération pour l’emploi sans tenir compte de l’âge, de la race, de la couleur de peau, de la religion ou des convictions, du sexe, de la nationalité, de l’origine ethnique ou nationale, de l’orientation sexuelle, du changement de sexe, du statut marital ou civil, du handicap, de la grossesse ou de la maternité. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.

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