Manager, Marketing (Customer Relationship Management Business)
Postuler maintenant Postuler ultérieurement Job ID 10116247 Emplacement Lantau Island, Hong Kong Entreprise Hong Kong Disneyland Resort Date de publication 08/04/2025Résumé du poste:
The Manager, Marketing (CRM Business) is responsible for developing and managing multi-channel CRM-strategies and campaigns (Email, SMS, Mobile Push, Social) for Hong Kong Disneyland (HKDL) across Hong Kong, China and the rest of Asia-Pacific.
Responsibilities:
- Identify, develop and lead the creation of effective multi-channel, multi-lingual CRM strategies and programs that are relevant to our guests and help deliver on business goals (Park and Hotel Visitations, e-commerce Revenue, Database Growth and Customer Loyalty). Lead multi-year and annual CRM strategy along consumer journey with market specific touch points, user behavior and platform considerations to achieve commercial priorities.
- Lead the process of marketing budget planning on annual and regular basis
- Demonstrated experience and understanding of China CRM platforms including but not limited to WeChat, Tmall and Douyin. Clearly define roles and opportunities for each platform and design relevant CRM strategies.
- Assess cost and benefits to drive cross platforms CRM integrations in China and explore viable data solutions (if deem relevant).
- Lead/oversee assigned programs from inception to completion, including program design, audience selection, segmentation, campaign calendar management, (dynamic) content strategy development, creative production, A/B testing, landing pages, subject lines, personalization and reporting.
- Partner with strategic/support areas to understand business needs, enhance existing systems' functionalities (e.g. Salesforce Marketing Cloud) that impact the CRM program execution.
- Work with Technology & Digital and Consumer Database teams, and external agencies, to develop, leverage and optimize database capabilities. Proactively manage and drive process and performance improvement.
- Educate internal business partners on the role of CRM within the marketing mix and proactively propose potential solutions that help deliver incremental revenue.
- Conduct competitive analysis and provide recommendations based on competitive reviews, learnings and industry best practices and to maintain a strong pulse on changing consumer insights, media landscape, seasonal needs, and upcoming product opportunities.
- Drive CRM Program optimization by measuring key metrics including Click Through Rate, Open Rate, Conversion Rate, Unsubscribe Rate, Bounce Rate, Database Growth, Transactions and Revenue (for Theme Park Tickets & Hotels).
- Implement tracking & reporting mechanisms (using Salesforce, Adobe, Google and China platform tools) to measure and improve campaign effectiveness.
- Demonstrated leadership to guide and grow a team of six CRM professionals with clearly define scope and goals, and to provide clear strategic guidance to help the team prioritize and drive actions.
Requirements:
- Bachelor’s degree or equivalent in Business, Management or Marketing
- Minimum of 10 years CRM experience with extensive team leadership skills, preferably from MNC companies, preferably from leisure, travel & hospitality industries
- Hands-on experience in creating CRM programs with strong strategic, problem-solving and executive presentation skills
- Solid understanding and analysis in trends related to consumer, social media and latest CRM technology and machine learning solution
- Strong data-mindset with solid foundation to identify insights from complex data sets
- Excellent verbal and written in English and Chinese
HKProfessional #LI-AI1
Sur Hong Kong Disneyland Resort:
Le Hong Kong Disneyland Resort offre des expériences Disney inoubliables et culturellement exclusives aux visiteurs de tous âges et de tous horizons. Rempli de vos histoires et personnages Disney préférés, le Hong Kong Disneyland Resort offre à ses clients la possibilité de découvrir huit contrées qui abritent des attractions et divertissements primés et uniques en leur genre. Terminez votre aventure par un séjour dans l’un des luxueux hôtels Disney du complexe. Et la magie ne s’arrête pas là : en tant que membre dévoué de la communauté locale profondément soucieux du bien-être sociétal, le Hong Kong Disneyland Resort fait rayonner sa magie à travers ses programmes de service communautaire qui aident les familles dans le besoin, stimulent la créativité chez les enfants et leurs familles, encouragent la protection de l’environnement, et promeuvent une vie plus saine.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à HK International Theme Parks Limited , qui fait partie d’une entreprise que nous appelons Hong Kong Disneyland Resort.