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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager, Marketing (China)

Postuler maintenant Postuler ultérieurement Job ID 799153BR Emplacement Lantau Island, Hong Kong Entreprise Hong Kong Disneyland Resort Date de publication 19/07/2021

Résumé du poste:

The position will support the Head of China Market to unveil the by market potential and develop & implement business strategy to drive visitation. He/she will work closely with discipline teams to provide market intelligence & learnings that help develop & update the market strategies. The insights and learnings will be translated into creative assets & trade materials adaptation, local media & buying strategies and other marketing levers that are relevant to put right pressure into these markets.

The incumbent will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check & distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.

Responsabilités:

  • Develop region specific strategy by incorporating relevant insights and market trends to tailor activation and strategic approach, demonstrate superb knowledge and understanding to China consumers and translate relevant insights into campaigns and strategy
  • Translate China market insights and latest trends to HK team understandable manner. Drive implications for Hong Kong Disneyland, seek creative solutions and mobilize other discipline teams to make activations feasible for Hong Kong Disneyland
    • Demonstrate knowledge in China trending platforms (Weibo, WeChat, Little Red Book), able to develop strategy and activation asks to guide discipline teams on campaign activations. Familiar with platform measurement and industry benchmark to enable on-going improvement despite the restrictive environment for trackin
    • Showcase experience to partners with China data giant (Tencent, Alibaba, ByteDance etc.) and leverage their data tools and capability to inform strategic planning, sharpen audience targeting and drive on-going activation optimization
  • Develop annual/multiple-year marketing campaign planning, lead business reviews and measures of budget use & campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
  • Develop and execute Greater Bay Area business roadmap with the mindset to drive relevance for China audience while balancing interest of local business. Excellence in execution follow through with superb collaboration with cross functional teams
  • Establish close partnership across different teams to translate the strategies into effective campaigns
  • Develop and coach a team of marketing professionals to perform

Qualifications Nécessaires:

  • Bachelor’s degree in marketing or related discipline
  • 6-8 years of Solid B2C marketing experience in companies that are best-in-class in marketing discipline with P&L responsibilities
  • Excellence communication skills as represented the voice of different consumer segments
  • Vertical and Lateral influence skills, conflict management and strong negotiation skills
  • Strong in strategic & conceptual thinking and effective communication
  • Leadership skill is required to form vision and drive business including aligning goals and moving projects towards goals
  • Prefer knowledge on how different players in the tourism industry play and how Hong Kong Disneyland can leverage from them to achieve win-win in the tourism industry
  • Prefer knowledge on local market’s trade & consumer landscape (retailers, malls) can play to add value, define our common platforms, and what we can offer in exchange
  • Fluent in written & spoken Cantonese, Mandarin & English

Informations Supplémentaires:

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Sur Hong Kong Disneyland Resort:

Depuis son ouverture en 2005, Hong Kong Disneyland Resort a accueilli des millions d’hôtes de Hong Kong, de Chine continentale, d’Asie du Sud-Est et de plus loin à l’étranger. En tant que premier complexe hôtelier Disney en Chine, il propose des offres de divertissement primées et originales, ainsi que des services à la clientèle spécialement conçus pour une clientèle internationale, tous facilités par les Cast Members multilingues du complexe.

Sur The Walt Disney Company:

The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à Hongkong International Theme Parks Limited , qui fait partie du secteur d’activité que nous appelons Hong Kong Disneyland Resort.

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